Zobrazeno 1 - 10
of 153
pro vyhledávání: '"Jungkun Park"'
Publikováno v:
Asia Marketing Journal, Vol 23, Iss 2, Pp 68-91 (2021)
In the retail industry, managing companies’ ethical environments is critical because it is associated with employee satisfaction and performance. Despite the increasing demand to understand the role of salespersons’ ethical climate and value on b
Externí odkaz:
https://doaj.org/article/e7ed724730a64733ae68df56985391bb
Autor:
Jeewoo Yun, Jungkun Park
Publikováno v:
Frontiers in Psychology, Vol 13 (2022)
This study sought to examine the effect of the quality of chatbot services on customer satisfaction, repurchase intention, and positive word-of-mouth by comparing two groups, namely chatbots with and without emotion words. An online survey was conduc
Externí odkaz:
https://doaj.org/article/86371200e7614b27a30245d9aeea4e75
Publikováno v:
Asia Marketing Journal, Vol 21, Iss 2, Pp 99-115 (2019)
Branding strategy is important in the hyper-competitive luxury industry. In digitalized market environments, it is critical for luxury brands to transfer their established brand equity from the offline market to the online market. The purpose of this
Externí odkaz:
https://doaj.org/article/4010025b6a7047e69c5775544a249a3a
Publikováno v:
Frontiers in Psychology, Vol 11 (2020)
Service providers personality traits is one of important determinants to deliver proper service to customers to make them satisfied in service delivery. Despite numerous studies on personality traits and emotional labor, little empirical work has bee
Externí odkaz:
https://doaj.org/article/d7060e516b52403a8b2549644a9bbdd0
Publikováno v:
Asia Marketing Journal, Vol 19, Iss 4, Pp 15-36 (2018)
Vietnamese luxury market is rapidly growing, however, there is a few researches on Vietnamese consumers’ perceptions of luxury products and influential factors in purchasing intention. The purpose of this study is to explore Vietnamese consumers’
Externí odkaz:
https://doaj.org/article/68144f16d8e64a63b8e9a68fafef2fdf
Publikováno v:
Frontiers in Psychology, Vol 10 (2019)
Externí odkaz:
https://doaj.org/article/32437d8adaf54930b78260fe326c712e
Publikováno v:
Frontiers in Psychology, Vol 10 (2019)
A conceptual model articulating the nature of customer expectations and satisfaction over services was proposed with emotional factors. Five propositions about consumer emotional service expectations as a primary antecedent toward confirmation, perce
Externí odkaz:
https://doaj.org/article/38411ab77d784cfa8797bad459344357
Publikováno v:
International Journal of Retail & Distribution Management. 51:484-502
PurposeThe purpose of this study is to develop a conceptual model to examine the effect of word-of-mouth in the retailing of Chinese consumer electronics in the US. This study aims to show that word-of-mouth affects directly or indirectly consumer tr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::87d63d2754baf94448470b49b4b7ac3d
https://doi.org/10.1108/ijrdm-01-2022-0001
https://doi.org/10.1108/ijrdm-01-2022-0001
Autor:
Jungkun Park, Hoang Tran Phuoc Mai Le
Publikováno v:
Journal of Consumer Behaviour. 22:496-510
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b6bd488e516bf41c51948cca82a63a33
https://doi.org/10.1002/cb.2111
https://doi.org/10.1002/cb.2111
Publikováno v:
Asia Pacific Journal of Marketing and Logistics.
PurposeThis study aims to investigate determinants such as performance expectancy (PE), health beliefs (HB), technological compatibility, trust and social influence (SI) of customers' efforts to cope with problems associated with using wearable healt
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b25622cb5a474a56cff176f80a2172e0
https://doi.org/10.1108/apjml-12-2022-1036
https://doi.org/10.1108/apjml-12-2022-1036