Výsledky vyhledávání - "Jun Sang Yeo"

Differences in Preference Depending on Signal Explicitness when Selecting Fashion Luxury Brand - The Moderating Effects of Self-Construal and Implicit Theory

Autor: Jun-Sang Yeo, Sun-Jin Hwang, Min-Jeong Suh

Publikováno v: Journal of the Korean Society of Costume. 66:13-27

There are differences in preference according to the brand signal explicitness when selecting fashion luxury brand, and the purpose of this study is to verify the moderating effects of self-construal and implicit theory in relation to those preferenc

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::47ed6fd13b45c818c55950444724e9fc
https://doi.org/10.7233/jksc.2016.66.1.013

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The effect of geographic indication in advertising background pictures on product evaluation: The moderating role of familiarity

Autor: Jun-Sang Yeo, Yeung-Jo Kim, Sie-Yeoun Song

Publikováno v: Asian Journal of Social Psychology. 19:163-169

This study investigates whether geographic indications in the backgrounds of advertising pictures might affect the viewer's evaluation of a product. The findings reveal that participants in the proximal geographic indication evaluated the product mor

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::54b5e9191ee645bfd5342e30b01e4d9f
https://doi.org/10.1111/ajsp.12117

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