Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Jun, Sunghee"'
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2020, Vol. 33, Issue 5, pp. 1159-1174.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-06-2019-0397
What makes followers loyal? The role of influencer interactivity in building influencer brand equity
Autor:
Jun, Sunghee, Yi, Jisu
Publikováno v:
Journal of Product & Brand Management, 2020, Vol. 29, Issue 6, pp. 803-814.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-02-2019-2280
Publikováno v:
Asian Case Research Journal. Jun2015, Vol. 19 Issue 1, p203-230. 28p.
Autor:
Park， Kiwan, Jun， Sunghee
Publikováno v:
JOURNAL OF KOREAN MARKETING ASSOCIATION. 31:101
질투는 인간의 근원적인 감정으로서 심리학, 사회학, 교육학 등의 다양한 학문 분야에서 연구되어 왔으나, 상대적으로 소비자 행동 분야에서의 질투 연구는 활발하게 진행되지 않았다. 본
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9c3f49b0791a35bb94d21b2b55378178
https://doi.org/10.15830/kmr.2016.31.3.101
https://doi.org/10.15830/kmr.2016.31.3.101