Emotional contagion triggered by online consumer reviews: Evidence from a neuroscience study

Autor: Julio Antonio Jiménez Martínez, Carolina Herrando, Efthymios Constantinides, María José Martín de Hoyos

Publikováno v: Zaguán. Repositorio Digital de la Universidad de Zaragoza
Consejo Superior de Investigaciones Científicas (CSIC)
Journal of Retailing and Consumer Services, 67:102973. Elsevier

People tend to align with the emotional state of the person that is talking to them (the observed). Similarly, while processing information consumers can also experience this emotional contagion. Emotional contagion can activate in those who process

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8487f58beb0faa773590cbec69529896
http://zaguan.unizar.es/record/117169

B2C E-commerce acceptance: The moderating effect of gender

Autor: Hernández-Ortega, B., Julio Antonio Jiménez Martínez, Hoyos, M. J. M. -D

Publikováno v: Scopus-Elsevier

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::2d1c6ae230cfdc88572e6e80ec5f83a2
http://www.scopus.com/inward/record.url?eid=2-s2.0-84896311666&partnerID=MN8TOARS