Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Julie Ziegler Sneath"'
Publikováno v:
Proceedings of the 1995 World Marketing Congress ISBN: 9783319173108
Although the concept of brand equity has application in services marketing, existing definitions and measures of brand equity may require modification when applied to brands with a service-orientation. This study uses four marketing-based measures to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::21fd3786507edc2048a0a8abbc44d0df
https://doi.org/10.1007/978-3-319-17311-5_36
https://doi.org/10.1007/978-3-319-17311-5_36
Autor:
Julie Ziegler Sneath
Publikováno v:
Journal of International Marketing. 1:105-107
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a917b7e0c25b47422a3616833b9b9f6d
https://doi.org/10.1177/1069031x9300100408
https://doi.org/10.1177/1069031x9300100408
