Zobrazeno 1 - 10
of 53
pro vyhledávání: '"Julie L. Ozanne"'
Publikováno v:
Journal of Marketing Management. 38:1983-2010
Publikováno v:
Journal of Service Research. 25:126-142
Prior research stresses the importance of consumer participation in service coproduction. We examine the coproduction of aesthetic services, which are services in which beauty is a critical outcome. Consumers face challenges communicating their aesth
Publikováno v:
Journal of Consumer Psychology. 32:127-144
Autor:
Lucie K. Ozanne, Julie L. Ozanne
Publikováno v:
Journal of Public Policy & Marketing. 40:372-388
Communities are increasingly confronted with disasters that bring acute and chronic challenges. Previous research highlights the importance of ad hoc marketing exchange systems for expanding community resource capacities following a disaster. The cur
Autor:
Julie L. Ozanne, Michal Carrington
Publikováno v:
Journal of Consumer Research. 48:858-884
Prior consumer studies examined consumers in extraordinary contexts role playing and transforming using magical thinking. This study investigates consumers becoming in everyday life using celebrities and explores the dynamic relations between consume
Autor:
Julie L. Ozanne, Lucie K. Ozanne
Publikováno v:
Australasian Marketing Journal. 28:34-41
Across a lifetime, consumers face many transitions in which they need social support. Difficult transitions are often fraught with challenges, such as transitioning from one social role to another. But social support is particularly important for con
Publikováno v:
Journal of Consumer Research. 47:167-191
Some life transitions are difficult and prolonged, such as becoming an independent adult, forming a family, or adopting healthy consumption habits. Permanent liminality describes transitions that can span years and even a lifetime with no anticipated
Autor:
Julie L. Ozanne, Emily M. Moscato
Publikováno v:
Qualitative Market Research: An International Journal. 22:582-594
Purpose Food rituals are an ever present part of consumers’ lives that have practical implications for well-being. This paper aims to explore how food and its relationship to pleasure evolve, as women navigate social norms around gender and aging.
Autor:
Brennan Davis, Julie L. Ozanne
Publikováno v:
Journal of Business Research. 100:311-318
The transformative consumer research (TCR) movement comprises a group of academic researchers exploring new ways to do research with greater social impact. Many of these researchers include key stakeholders within the research process towards creatin
Autor:
Julie L. Ozanne, Samuelson Appau
Publikováno v:
Journal of Marketing Management. 35:451-466
Good research demands that researchers are reflexive, understanding that all findings are socially constructed and susceptible to the unacknowledged interests of the researcher. When studying the c...