Zobrazeno 1 - 10 of 26 pro vyhledávání: '"Julie Guidry Moulard"'
2
A bridge to relevance: on the history of the Academy of Marketing Science® (AMS)
Autor: Barry J. Babin, Julie Guidry Moulard, Jay D. Lindquist
Publikováno v: AMS Review
AMS has survived half a century. Originally envisioned by Harold W. Berkman, who survived nearly a full century, the association has grown in numbers and in prominence. While AMS is well-known for its two leading academic journals and for hosting wel
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::86a8fa98e5329c345155dc2d14a5d8d5
http://europepmc.org/articles/PMC8728484
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5
Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity
Autor: Randle D. Raggio, Julie Guidry Moulard, Judith Anne Garretson Folse
Publikováno v: Journal of the Academy of Marketing Science. 49:96-118
Although marketing researchers agree that brand authenticity has various meanings, little consensus exists concerning the number of meanings and what those meanings entail. This paper addresses this lack of clarity in the literature by introducing th
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4c729dd91d2f3a2492a8588481cae2fa
https://doi.org/10.1007/s11747-020-00735-1
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6
The Role of Suspense in Gaming: Inducing Consumers’ Game Enjoyment
Autor: Kathrynn Pounders, Cassandra Ditt, Julie Guidry Moulard, Michael W. Kroff
Publikováno v: Journal of Interactive Advertising. 19:219-235
Prior research in games finds that suspense positively influences game enjoyment and that suspense consists of hope, fear, and uncertainty. Nonetheless, this prior work does not specify the...
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::21b18ec2c6c4bbd3fea8affd3973edf9
https://doi.org/10.1080/15252019.2019.1689208
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7
The Influence of Brand Acquisition on Perceived Authenticity: An Abstract
Autor: Julie Guidry Moulard, Sabinah Wanjugu, Juliann Allen
Publikováno v: Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
Firms are increasingly engaging in acquisitions due to high competition. Acquisition as a strategy enables the firm to obtain technologies, products, distribution channels, and desirable market positions (Lee et al. 2011; Schweizer 2005). Acquisition
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::630d2c12fa04fd3d60fa65f4c5c41db1
https://doi.org/10.1007/978-3-030-39165-2_174
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8
A Case for Fat: How Increasing Dietary Fat (and Decreasing Carbohydrates) Can Treat Cancer, Obesity, and Heart Disease and why Marketers Should Care: An Abstract
Autor: Julie Guidry Moulard, Shannon B. Rinaldo
Publikováno v: Enlightened Marketing in Challenging Times ISBN: 9783030425449
This research reviews literature from marketing, medicine, nutrition, metabolism, genetics, pathology, and other academic areas that offers empirical evidence of the role of the ketogenic diet in treating inflammatory diseases.
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f458edb39246303c034be834fdd1370d
https://doi.org/10.1007/978-3-030-42545-6_111
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9
Disentangling the Meanings of Brand Authenticity: An Abstract
Autor: Judith Anne Garretson Folse, Julie Guidry Moulard, Randle D. Raggio
Publikováno v: Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
Consumer demand for authenticity is a foundation of modern-day marketing (Brown et al. 2003). Marketers increasingly tout their brand’s authenticity to tap this underlying consumer need: Manatee County, Florida, claims it is “Real. Authentic. Flo
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::147e46dbbbd674bbc625fe81d82d2a95
https://doi.org/10.1007/978-3-030-39165-2_43
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