Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Julie Capitant de Villebonne"'
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 6:396-407
This study investigates the differences in purchasing behavior between the US and French cosmetic markets. Our study suggests that a difference should exist due to psychological factors, social influences, and the purchase situation. Our paper will d
Publikováno v:
Journal of Fashion Marketing & Management. 2002, Vol. 6 Issue 4, p396-407. 12p.