Zobrazeno 1 - 10
of 17
pro vyhledávání: '"Julie A. Edell"'
Autor:
Shiv, Baba1 baba-shiv@uiowa.edu, Britton, Julie A. Edell2 jae6@mail.duke.edu, Payne, John W.3 jpayne@mail.duke.edu
Publikováno v:
Journal of Consumer Research. Jun2004, Vol. 31 Issue 1, p199-208. 10p. 3 Charts.
Publikováno v:
Journal of Marketing Research. 51:773-789
Three laboratory experiments and a field experiment in a restaurant demonstrate that neither a price surcharge nor an unhealthy label is enough on its own to curtail the demand for unhealthy food. However, when the two are combined as an unhealthy la
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c623f7444ea768f77c3c72b2b7e1a422
https://doi.org/10.1509/jmr.13.0434
https://doi.org/10.1509/jmr.13.0434
Autor:
Nailya Ordabayeva, Dorthe Brogaard Kristensen, Søren Askegaard, Tracy Cheung, Pierre Chandon, Canan Corus, Ilona Mikkonen, Nada Sayarh, Astrid F. Junghans, Elizabeth G. Miller, Carolina O.C. Werle, Yann Cornil, Julie A. Edell, Daniele Mathras, Zuzana Chytkova
Publikováno v:
Askegaard, S, Ordabayeva, N, Chandon, P, Cheung, T, Chytkova, Z, Cornil, Y, Corus, C, Edell, J A, Mathras, D, Junghans, A F, Kristensen, D B, Mikkonen, I, Miller, E G, Sayarh, N & Werle, C 2014, ' Moralities in Food and Health Research ', Journal of Marketing Management, vol. 30, no. 17/18, pp. 1800-1832 . https://doi.org/10.1080/0267257X.2014.959034
Society has imposed strict rules about what constitutes a ‘good’ or a ‘bad’ food and ‘right’ or ‘wrong’ eating behaviour at least since antiquity. Today, the moral discourse of what we should and should not eat is perhaps stronger tha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7ed8cec48786c759453f3c34b8900a80
https://doi.org/10.1080/0267257x.2014.959034
https://doi.org/10.1080/0267257x.2014.959034
Autor:
Julie A. Edell
Publikováno v:
Serviceology for Services ISBN: 9783319612393
ICServ
ICServ
This paper presents the results of a study examining the nature of consumers’ emotional reactions following a significant service failure. In addition to measuring consumers’ feelings about the outcome that occurred (including the remedy), the em
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e8de4d4c5028833264b0628d59f86f10
https://doi.org/10.1007/978-3-319-61240-9_4
https://doi.org/10.1007/978-3-319-61240-9_4
Publikováno v:
Journal of Consumer Research. 31:199-208
A robust finding in research on message framing is that negatively framed messages are more (less) effective than positively framed ones when the level of cognitive elaboration is high (low). However, recent research presents evidence that is contrar
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::25601dd40c2fcc007171764534780d90
https://doi.org/10.1086/383435
https://doi.org/10.1086/383435
Autor:
Vikas Mittal, C. B. Bhattacharya, Katherine N. Lemon, Kevin Lane Keller, Julie A. Edell, Tim Ambler
Publikováno v:
Journal of Service Research. 5:13-25
What is the difference between brand equity and customer equity? Does the distinction matter? Is there a difference between the firm’s brand asset and customer asset? What are the implications of taking a brand perspective versus a customer perspec
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e40b063b97d97ed86e5ec4e35aa258a4
https://doi.org/10.1177/1094670502005001003
https://doi.org/10.1177/1094670502005001003
Autor:
Julie A. Edell, Ellen Garbarino
Publikováno v:
Journal of Consumer Research. 24(2):147-58
This article examines cognitive effort and its influence on choice outcomes through process-induced negative affect. We propose that an alternative that requires more cognitive effort to evaluate leads the decision maker to generate more negative aff
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f222c75a9350758fb456b252cf8f71b6
Publikováno v:
Journal of Consumer Research. 24(3):285-94
This article examines the effects of negative and positive framing of ad claims on consume~s choices and attitudes. Propositions about how the extent of processing before choice affects the relative impact of claims-related versus advertising tactics
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e33187538d90624fc05896d3a3c18d8a
Publikováno v:
Handbook of Marketing and Society
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::415393269117779e5079ba0c97961fc3
https://doi.org/10.4135/9781452204765.n3
https://doi.org/10.4135/9781452204765.n3
Autor:
Marian Chapman Burke, Julie A. Edell
Publikováno v:
Journal of Consumer Research. 14(3):421-33
This research investigates the role of feelings in understanding advertising effects. We conducted two studies to examine (1) whether feelings occur as a result of viewing television commercials, (2) the relative importance of feelings and judgments
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0dc0a6148b438654747c898256cff8a2