O efeito da capacidade absortiva no desempenho financeiro de empresas brasileiras e portuguesas do setor de baixa intensidade tecnológica

Autor: Carlos Chastre Rodrigues, João Lourenço Marques, Juliane Laviniki, Claudionor Guedes Laimer

Publikováno v: BBR. Brazilian Business Review, Volume: 18, Issue: 5, Pages: 537-560, Published: 25 OCT 2021

The digital transformation has driven a more assertive absorption of external information and knowledge in all economic activities, especially in the low technological intensity sector, where competition has been fierce. In this way, the use of infor

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7bc7436aea88f39af8bc7f50d65e4446
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1808-23862021000500537&lng=en&tlng=en

Proposta de aplicação do marketing de relacionamento nas relações interorganizacionais

Autor: Claudionor Guedes Laimer, Juliane Laviniki Neumann

Publikováno v: ReMark-Revista Brasileira de Marketing; v. 18, n. 1 (2019): (jan./mar.); 118-131
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
Redalyc

Objective: Relationship marketing is applied in the study of the relational exchanges and are commonly studied in the relations between companies and clients and / or suppliers. This study aims to propose a conceptual model for understanding the rela

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7dff154ed745d0c04b433a2c36bd8c57
https://doi.org/10.5585/remark.v18i1.3925