Zobrazeno 1 - 10
of 70
pro vyhledávání: '"Julian Ming Sung Cheng"'
Publikováno v:
Data in Brief, Vol 42, Iss , Pp 108198- (2022)
This article presents data for the estimation of a theory-driven dynamic and contingent model of customer engagement in the context of retail mobile apps. The data were collected from 558 participants who have installed at least one retail mobile app
Externí odkaz:
https://doaj.org/article/9bd0e81d28194d499641a04b2572b9dd
Publikováno v:
AMA Winter Academic Conference Proceedings. 2023, Vol. 34, p340-343. 4p.
Publikováno v:
European Journal of Marketing. 57:426-452
Purpose This study aims to investigate the effect of color temperature on consumption. Color is one of the most powerful elements of sensory marketing. However, how warm and cool colors drive consumer indulgence and interact with other visual cues is
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::181da65067ab9240e58b22117cf635c1
https://doi.org/10.1108/ejm-10-2021-0771
https://doi.org/10.1108/ejm-10-2021-0771
Publikováno v:
Journal of Business-to-Business Marketing. 30:63-85
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c446c1b6555b6a0f9e8b94ec05bee90c
https://doi.org/10.1080/1051712x.2023.2188134
https://doi.org/10.1080/1051712x.2023.2188134
Publikováno v:
Journal of Product & Brand Management. 32:618-631
Purpose The purpose of this study is to investigate how negative emotions toward brands, especially brand hate, impact anti-brand consumption behavior, including brand avoidance and further brand switching, through the intervening mediators of negati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::325c7e1e1683517b3f666c05b337397d
https://doi.org/10.1108/jpbm-12-2021-3778
https://doi.org/10.1108/jpbm-12-2021-3778
Autor:
Marta Yuan-Chen Lin, Tessa Tien Nguyen, Edward Ying-Lun Cheng, Angelina Nhat Hanh Le, Julian Ming Sung Cheng
Publikováno v:
Journal of Business Research. 141:151-162
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9e9fc358e71e147b16222c9da1772cf8
https://doi.org/10.1016/j.jbusres.2021.12.030
https://doi.org/10.1016/j.jbusres.2021.12.030
Publikováno v:
The Palgrave Handbook of Interactive Marketing ISBN: 9783031149603
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e6a4951f0d99d123e78455861de701b2
https://doi.org/10.1007/978-3-031-14961-0_33
https://doi.org/10.1007/978-3-031-14961-0_33
Autor:
Julian Ming Sung Cheng, Bao Quoc Truong-Dinh, Julia Ying Chao Lin, Syed Hassan Raza, Nancy Runnan Li, Anni Rahimah, Huu Phuc Dang, Pavel D. Glebanov
Publikováno v:
Sustainable Production and Consumption. 28:1192-1203
The growing exasperating effect of climate change calls for an immensely augmented decline of carbon dioxide (CO2) emissions in all aspects of human life. Marketers have increasingly employed different strategies in attempt to change consumer behavio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::acfd01a95ff2f220725d7ec7d460adc4
https://doi.org/10.1016/j.spc.2021.07.033
https://doi.org/10.1016/j.spc.2021.07.033
Publikováno v:
Journal of Research in Interactive Marketing. 16:310-327
PurposeThis research attempts to evaluate the effects of personal innovativeness and the perceived value of disclosure on the hierarchical nature of privacy concerns under the contingency of self-control when using proximity Bluetooth-beacon technolo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3dc6beb391595b44eaa10dca6a4ddcb9
https://doi.org/10.1108/jrim-04-2021-0112
https://doi.org/10.1108/jrim-04-2021-0112
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fc2ca112b5c962b15e4a7e55849cb652
https://doi.org/10.1007/978-3-030-89883-0_60
https://doi.org/10.1007/978-3-030-89883-0_60