Zobrazeno 1 - 10
of 69
pro vyhledávání: '"Julia Sinnig"'
Publikováno v:
Journal of Strategic Marketing. 30:408-420
Social media influencer (SMI) marketing is a strategy that uses the influence of SMIs as opinion leaders to drive consumers’ brand awareness, brand image, and brand-related behavior. In this contex...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f032c06f46107422b4a3ad12daaea1f0
https://doi.org/10.1080/0965254x.2021.1909107
https://doi.org/10.1080/0965254x.2021.1909107
Publikováno v:
Celebrating the Past and Future of Marketing and Discovery with Social Impact ISBN: 9783030953454
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7ddfb0eb1023a96be36220a55cbf2fa1
https://doi.org/10.1007/978-3-030-95346-1_153
https://doi.org/10.1007/978-3-030-95346-1_153
Autor:
Julia Sinnig
Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related outcomes depends on the identification of consumers with social media influencers. Additionally, the cultural characteristi
Publikováno v:
Intertax. 47:140-147
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3fb2a0aaa0b8bc33e0a2074c0f5cf74b
https://doi.org/10.54648/taxi2019013
https://doi.org/10.54648/taxi2019013
Autor:
Julia Sinnig
Publikováno v:
Deutsche Zeitschrift für Wirtschafts- und Insolvenzrecht. 32:223-223
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::29da9d915aacaa7aefebdb82cdc37de8
https://doi.org/10.1515/dwir-2022-0008
https://doi.org/10.1515/dwir-2022-0008
Autor:
Julia Sinnig
Publikováno v:
Der digitalisierte Staat-Chancen und Herausforderungen für den modernen Staat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::04d3ec3766c358e691efcd2af1cc4b85
https://doi.org/10.5771/9783748907497-375
https://doi.org/10.5771/9783748907497-375
Autor:
Julia Sinnig
Publikováno v:
EC Tax Review. 27:325-334
Is the current corporate tax system fit for the digitalized economy? The 2018 interim report of the OECD and the proposals of the European Commission on the introduction of significant digital presence and a digital services tax give new insights int
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ff5f6bd60a2fec73a7d1618c63a7f3c9
https://doi.org/10.54648/ecta2018035
https://doi.org/10.54648/ecta2018035
Autor:
Julia Sinnig
Publikováno v:
Internationale SteuerRundschau. 7:225-228
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6985bb9e740e6a0726081af22f2512c5
https://doi.org/10.9785/isr-2018-070606
https://doi.org/10.9785/isr-2018-070606
Autor:
Julia Sinnig
The digitalization of the economy raises various new legal questions. International corporate taxation encounters situations it has not known before, being traditionally based on a physical nexus of businesses in their States of residence or source.