Zobrazeno 1 - 1
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pro vyhledávání: '"Julia Marcet Alonso"'
Publikováno v:
European Journal of Marketing. 56:2804-2825
Purpose This paper aims to explore how a global fashion retailer uses a social media platform to build an appeal via a process of online employer branding. Design/methodology/approach The study involved a narrative and thematic analysis of posts of a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c947c11bc5e7c13026667a4e77446606
https://doi.org/10.1108/ejm-10-2021-0817
https://doi.org/10.1108/ejm-10-2021-0817
