Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Julia E. Blose"'
Autor:
Robert E. Frash Jr., Julia E. Blose
Publikováno v:
Zeitschrift für Tourismuswissenschaft. 14:263-282
This paper explores whether the psychological construct of flow plays an important role in shaping motorcycle tourism behavior and examines the relative success of methodologies previously used to model flow, in general. The systematic quantitative l
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0ecc9c2c38c8c02f7cfa0e46aaf6bcb2
https://doi.org/10.1007/978-3-031-24687-6_148
https://doi.org/10.1007/978-3-031-24687-6_148
Publikováno v:
Journal of International Consumer Marketing. 32:33-46
Young consumers are major targets for necessary interventions to change consumption habits to address environmental sustainability challenges. The current study provides a comparison of a Western a...
Autor:
Robert E. Frash, Julia E. Blose
Publikováno v:
Tourism Recreation Research. 44:516-531
The current study uses structural equation modelling to examine the relationships between serious leisure, the flow state, and travel intentions among motorcycle tourists. Serious leisure c...
Publikováno v:
Tourism Recreation Research. 43:432-444
This study advances a multidisciplinary marketing profile of US motorcycle tourists. The research analyses theoretical motivation measures from leisure, psychological and sociological sciences and descriptive attributes of motorcycle tourists’ trav
Publikováno v:
International Journal of Hospitality & Tourism Administration. 20:156-181
This study examined the relative perceived importance of the various dimensions of the restaurant experience, as captured by DinEX. Over 1,000 U.S. restaurant patrons provided perceived importance ratings of six DinEX dimensions as they related to th
Publikováno v:
Cornell Hospitality Quarterly. 56:145-154
Hotels have attempted numerous approaches to encourage guests to participate in linen-reuse programs. One of the most promising methods is to use appropriate message framing. A study of 427 travelers to Charleston, South Carolina, examined the partic
Publikováno v:
Journal of Park and Recreation Administration. 34
Executive Summary: Happiness is a quality that nearly all people naturally desire. Happiness has been shown to have a host of positive features, including enhanced mental and physical health, more satisfactory relationships, increased earning potenti
Autor:
Julia E. Blose, Rhonda W. Mack
Publikováno v:
Health Marketing Quarterly. 26:315-332
Using a scenario-based approach, an experiment is conducted to test whether the decision a physician makes to deny a prescription request (when a patient has requested a drug he or she has seen in a direct-to-consumer [DTC] ad) significantly impacts
Publikováno v:
Journal of Vacation Marketing. 14:133-144
This study examines the use of blogs as a means of tourism marketing communication. Using a scenario-based approach, an online experiment was conducted to test whether consumers perceive corporate and personal blogs to be credible sources of informat