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pro vyhledávání: '"Julia Costa Dias"'
Autor:
Carolina Pantuza Vilar dos Santos, Evandro Luiz Lopes, Julia Costa Dias, André Gustavo Pereira de Andrade, Celso Augusto Matos, Ricardo Teixeira Veiga
Publikováno v:
RAUSP Management Journal, Vol 56, Iss 3, Pp 348-366 (2021)
Purpose – Based on the assumption of the service-dominant logic (S-D logic) that every exchange is service-for-service and on the relevance of the beneficiary’s role in the co-creation of value, this paper aims to investigate the effects of engag
Externí odkaz:
https://doaj.org/article/fcfd60c01b1f4d1d903f92b7f97517a7
Autor:
Celso Augusto de Matos, Carolina Pantuza Vilar dos Santos, André Gustavo Pereira de Andrade, Evandro Luiz Lopes, Ricardo Teixeira Veiga, Julia Costa Dias
Publikováno v:
RAUSP Management Journal, Volume: 56, Issue: 3, Pages: 348-365, Published: 04 OCT 2021
Purpose Based on the assumption of the service-dominant logic (S-D logic) that every exchange is service-for-service and on the relevance of the beneficiary’s role in the co-creation of value, this paper aims to investigate the effects of engagemen