Favour and opportunity: renqing in Chinese business relationships

Autor: AMNA KHAN, Judith Zolkiewski, John Murphy

Publikováno v: Journal of Business & Industrial Marketing, 2016, Vol. 31, Issue 2, pp. 183-192.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JBIM-02-2014-0036

Capabilities for advanced services: A multi-actor perspective

Autor: Chris Raddats, Tim Baines, Vicky M. Story, Judith Zolkiewski, Jamie Burton

Publikováno v: INDUSTRIAL MARKETING MANAGEMENT
Industrial Marketing Management
Vicky M. Story, Raddats, C, Burton, J, Zolkiewski, J & Tim Baines 2017, ' Capabilities for advanced services: A multi-actor perspective ', Industrial Marketing Management, vol. 60, pp. 54-68 . https://doi.org/10.1016/j.indmarman.2016.04.015

Servitization involves manufacturers developing service offerings to grow revenue and profit. Advanced services, in particular, can facilitate a more service-focused organization and impact customers’ business processes significantly. However, appr

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e9ee57600e102d47e173a4d03032b87a
https://doi.org/10.1016/j.indmarman.2016.04.015

Exploration of capability and role development in an emerging technology network

Autor: Helen Perks, Fatemeh Salehi, Judith Zolkiewski, Mohammad Ali Bahreini

Publikováno v: Salehi Yazdi, F, Zolkiewski, J, Perks, H & Bahreini, A 2018, ' Exploration of Capability and Role Development in an Emerging Technology Network ', Journal of Business & Industrial Marketing, vol. 33, no. 7 . https://doi.org/10.1108/JBIM-09-2017-0211

Purpose The purpose of this study is to investigate the capabilities and roles of three types of actors, specifically technology-based start-ups, incumbent firms and intermediaries, in co-constructing a network for development and commercialization o

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e6b34d3b8233268aea95999b39ad0116

Customer portfolios:Challenges of internal and external alignment

Autor: Judith Zolkiewski, Per Vagn Freytag, Ann Højbjerg Clarke

Publikováno v: Højbjerg Clarke, A, Vagn Freytag, P & Zolkiewski, J 2017, ' Customer portfolios : Challenges of internal and external alignment ', The IMP Journal, vol. 11, no. 1, pp. 109-126 . https://doi.org/10.1108/IMP-06-2015-0029
Clarke, A H, Freytag, P V & Zolkiewski, J 2017, ' Customer portfolios : challenges of internal and external alignment ', The IMP Journal, vol. 11, no. 1, pp. 109-126 . https://doi.org/10.1108/IMP-06-2015-0029

Purpose The purpose of this paper is to extend the discussion about customer portfolios beyond simple identification of models and how they can be used for balanced resource allocation to a discussion about how portfolios should take into account vie

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1b6730bac7d06c41b94753178e7c5baa
https://www.research.manchester.ac.uk/portal/en/publications/customer-portfolios(f478d484-0bda-4f0d-9d70-6efde78ea448).html

The delicate power balance in advertising agency-client relationships: partnership or battleground? The case of the Greek advertising market

Autor: Jamie Burton, Judith Zolkiewski, Stella Stratoudaki

Publikováno v: Journal of Customer Behaviour. 7:315-332

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c187984c7f4e902f5a210eb800cee7ff
https://doi.org/10.1362/147539208x386851