Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Judith Znanewitz"'
Publikováno v:
Cogent Psychology, Vol 4, Iss 1 (2017)
Understanding consumer behavior has always been a marketer’s goal. No wonder that, with the emergence of consumer neuroscience, which promised to shed light into what made consumers tick, companies were attracted to this new field. A major downside
Externí odkaz:
https://doaj.org/article/e4c7de3ffd374a02bd4f02433405d6e3
Publikováno v:
Journal of Neuroscience, Psychology, and Economics. 11:249-266
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::acd2b4f72d250654508e35e6e02d3e62
https://doi.org/10.1037/npe0000086
https://doi.org/10.1037/npe0000086
Publikováno v:
Ethics and Neuromarketing ISBN: 9783319456072
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2617d7ea321e1aa1929bee4d566eac89
https://doi.org/10.1007/978-3-319-45609-6_13
https://doi.org/10.1007/978-3-319-45609-6_13
Publikováno v:
Ethics and Neuromarketing ISBN: 9783319456072
The application of neuroscience in the field of marketing is attracting companies with the prospect of an extensive understanding of consumer behavior. Recent technological developments in hard- and software solutions to measure brain and body reacti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::83d6f6c8e796526cb491c2a98d447c8f
https://doi.org/10.1007/978-3-319-45609-6_4
https://doi.org/10.1007/978-3-319-45609-6_4
Publikováno v:
Academy of Management Proceedings. 2018:16481
To prevent an overemphasis of public service motivation (PSM) as major driver of job choice decisions in favor of the public sector, it must be studied in concert with other incentives. The present...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c514d6f14eabc8bdc80946b85d52c70f
https://doi.org/10.5465/ambpp.2018.16481abstract
https://doi.org/10.5465/ambpp.2018.16481abstract
Publikováno v:
Academy of Management Proceedings. 2017:13968
In the recent past, organizations have faced difficulties with developing and retaining a professional and committed workforce, because they struggle to cater towards the preferences of the incoming millennials. This paper investigates drivers of emp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2fbff1c748a7eb53059f97f0bd64527e
https://doi.org/10.5465/ambpp.2017.13968abstract
https://doi.org/10.5465/ambpp.2017.13968abstract