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Publikováno v:
Journal of Service Management Research. 4:100-120
Since the beginning of the 1990s, selling integrated bundles of goods and services – so-called hybrid offerings – have emerged as a trend in industrial markets. Hybrid offerings are proposed to help companies to differentiate in highly competitiv
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf08dbc179459944c638efa6f484730d
https://doi.org/10.15358/2511-8676-2020-2-3-100
https://doi.org/10.15358/2511-8676-2020-2-3-100
