Zobrazeno 1 - 10
of 30
pro vyhledávání: '"Judith, Madill"'
Publikováno v:
Journal of Social Marketing, 2015, Vol. 5, Issue 4, pp. 285-306.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSOCM-09-2014-0068
Autor:
Tanya R. Berry, Ryan E. Rhodes, Guy Faulkner, Mark S. Tremblay, Sameer Deshpande, Norm O'Reilly, Judith Madill, Ruben Bagramian
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 20:206-223
Purpose The purpose of this paper is to empirically test O’Reilly and Madill’s (2012) process model to assess social marketing elements of a multi-year partnership between Coca-Cola Canada and a physical activity microgrant program, known as Teen
Publikováno v:
Journal of Social Marketing. 6:169-192
Purpose The purpose of this paper is to understand the tensions that marketing practitioners in social enterprises experience, and to explore how these tensions impact the development and implementation of marketing activities. Design/methodology/app
Publikováno v:
Journal of Social Marketing. 5:285-306
Purpose – The purpose of this paper is to build understanding of the concept of social enterprise in the social marketing community and to report on empirical research designed to develop an understanding the perceptions and practices of marketing
Publikováno v:
Journal of Social Marketing. 4:155-175
Purpose – The purpose of this paper is to identify, summarize and assess literature focused on developing social marketing programs for Aboriginal people. Design/methodology/approach – The authors conducted a literature search and review of resea
Publikováno v:
Journal of Social Marketing. 4:22-37
Purpose – The purpose of this paper is to report on research designed to assess the impact of sponsorship financing of social marketing initiatives on the evaluation of those social marketing programs. Design/methodology/approach – The research u
Autor:
Rafael Ziegler, Judith Madill
Publikováno v:
International Journal of Nonprofit and Voluntary Sector Marketing. 17:341-351
In aiming for voluntary behavioral change, social marketing may be particularly attractive for social entrepreneurs, but conversely, they may not have the resources or knowledge for conducting full-blown social marketing campaigns. In response to the
Autor:
Norm O'Reilly, Judith Madill
Publikováno v:
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. 29:50-66
Despite the increasing resources being allocated from marketing budgets to sponsorship, effective evaluation is relatively rare, and sponsorship evaluation methods are often proprietary in nature. This paper reports on a research project designed to
Autor:
Judith Madill, Norm O’Reilly
Publikováno v:
Journal of Business Research. 63:133-139
In spite of rapidly increasing professional interest and involvement, the extant literature concerning social marketing sponsorships remains scant. In order to begin to address this gap, the purpose of the current research is to investigate the conce
Autor:
Judith Madill, Leighann C. Neilson
Publikováno v:
Journal of Small Business & Entrepreneurship. 23:489-507
This paper reports on empirical reseazch focused on how small- and medium-size Canadian enterprises operating in the wine sector utilize the Internet in their marketing and business strategies to provide information to consumers, create relationships