Zobrazeno 1 - 1
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pro vyhledávání: '"Juan S. Timaná"'
Publikováno v:
Journal of International Marketing. 28:21-39
Marketing managers generally have to make marketing decisions under financial constraints (i.e., the firm’s inability to generate cash flow for investments and marketing), with limited assurance of the outcomes. Little investigation has been made i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::979133105d864a56ced27ff3b1ad771a
https://doi.org/10.1177/1069031x20943533
https://doi.org/10.1177/1069031x20943533
