Zobrazeno 1 - 10
of 74
pro vyhledávání: '"Juan Sánchez‐Fernández"'
Autor:
Alberto Guillén Perales, Francisco Liébana-Cabanillas, Juan Sánchez-Fernández, Luis Javier Herrera
Publikováno v:
Applied Computing and Informatics, Vol 20, Iss 1/2, Pp 20-34 (2024)
Purpose – The aim of this research is to assess the influence of the underlying service quality variable, usually related to university students' perception of the educational experience. Another aspect analysed in this work is the development of a
Externí odkaz:
https://doaj.org/article/9fa72aa934f34ef9b7633ba3604170cd
Publikováno v:
Revista de Marketing y Publicidad, Vol 1, Iss 4 (2022)
Este trabajo ha obtenido el 1.er Premio Estudios Financieros 2021 en la modalidad de Marketing y Publicidad. Investigaciones previas en el campo del e-commerce han definido los dos entornos web más ampliamente utilizados, a saber, el hedónico (en
Externí odkaz:
https://doaj.org/article/2f66815529dd4dc3b68fcd9fa113d832
Autor:
Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández, Francisco Javier Montoro-Ríos, María Isabel Arias Horcajadas
Publikováno v:
Mathematics, Vol 9, Iss 17, p 2164 (2021)
The teaching methodology in university marketing subjects has traditionally been based on “lecture classes”, which have proved to be insufficient for providing students with professional skills that can be directly applied in the workplace. This
Externí odkaz:
https://doaj.org/article/8188ac1439ed4aa59ea65d09ac46bc7d
Neural Predictors of Changes in Party Closeness after Exposure to Corruption Messages: An fMRI Study
Publikováno v:
Brain Sciences, Vol 11, Iss 2, p 158 (2021)
Daily worldwide newspapers are filled with campaigning unveiling political corruption. Despite this information be worrying to many citizens, political researchers have not identified any consistent trend of decline of support among party sympathizer
Externí odkaz:
https://doaj.org/article/e1aedbfd03d24318afbe9caf21f66d9d
Publikováno v:
Revista Brasileira de Gestão De Negócios, Vol 17, Iss 58, Pp 1390-1407 (2015)
Objective – The aim of this study is to propose and prove a theoretical integrative model which allows determining the relative importance of a new mobile payment system as well as the analysis of possible moderator effects of the age of its potent
Externí odkaz:
https://doaj.org/article/d570b8661ea2411bb16fe357078dfbb1
Publikováno v:
Journal of Technology and Science Education, Vol 3, Iss 1, Pp 31-48 (2013)
Microblogging social networks (µBSNs) provide the opportunity to communicate worldwide making use of a small number of characters; an apparent limitation that forces users to share only essential information when linking to the world with which they
Externí odkaz:
https://doaj.org/article/7e0bcbbeffeb4c03ae65d3a7d2cb0edf
Publikováno v:
In Journal of Retailing and Consumer Services May 2021 60
Publikováno v:
Journal of Interactive Marketing. 57:296-322
Previous interactive marketing literature has concluded that banner attributes are key drivers of ad effectiveness and online consumer behaviors. In particular, prior advertising studies have largely defined the two most commonly used ad appeals in o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aeb404a1f5e0aa3707c0334b8e5c680a
https://doi.org/10.1177/10949968221087259
https://doi.org/10.1177/10949968221087259
Publikováno v:
Psychology and Marketing.
This study provides an overview of the evolution of the body of knowledge, current research streams, potential new domains, and theoretical models of interest for neuromarketing research developed in the field of communication. Neuromarketing is defi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cefaf5e6f4478133f56d4659a5550adf
https://doi.org/10.1002/mar.21832
https://doi.org/10.1002/mar.21832
Publikováno v:
Revista de Estudios Empresariales. Segunda Época, Vol 2, Iss Número 2/2014, Pp 113-141 (2014)
Information asymmetry is a problem that affects to the trust in the electronic markets, especially in the case of the electronic banking. A possible solution is to generate trust by means of structures and norms generating “institution-based” tru
Externí odkaz:
https://doaj.org/article/7b2af87195e247ca91777d52c73eff19