Comparing hypothetical versus non-hypothetical methods for measuring willingness to pay in a food context

Autor: Margarita Brugarolas, Juan J. Ruiz-Martínez, Laura Martínez-Carrasco, Africa Martinez-Poveda

Publikováno v: Spanish Journal of Agricultural Research; Vol 13, No 4 (2015); e0109
Spanish Journal of Agricultural Research; Vol. 13 No. 4 (2015); e0109
Spanish Journal of Agricultural Research; Vol. 13 Núm. 4 (2015); e0109
SJAR. Spanish Journal of Agricultural Research
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Spanish Journal of Agricultural Research, Vol 13, Iss 4, Pp e0109-e0109 (2015)

Choosing a valid procedure to measure willingness to pay (WTP) is crucial for designating optimum price policies or for evaluating the demand for new products. This study compares two methods for obtaining WTP in a food context: a random nth price au

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c0f9ccf4a1600af5b0684eba202c11cd
http://revistas.inia.es/index.php/sjar/article/view/8233