Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Juan Carlos Montoya Galeano"'
Autor:
Hugo Alberto Rivera Rodríguez, Tirza Isabel Suarez Mercado, Juan Carlos Montoya Galeano, Catalina Jaramillo Giraldo
Publikováno v:
SSRN Electronic Journal.
The paper presents strategic analysis of the soft drinks sector in Colombia, including a study of turbulence business environment, analysis of market forces, study of competitors and strategic crowding.
Publikováno v:
SSRN Electronic Journal.
The objective of the article is to prove if the define strategic management in enterprises' mission like interest for society, people, environment, technology, etc., affects rentability indicators. To prove this theory we'll take a sample of 282 Colo