Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Juan Carlos Gonzalvez-Cabañas"'
Publikováno v:
International Journal of Interactive Multimedia and Artificial Intelligence, Vol 3, Iss 6, Pp 3-4 (2016)
Digital information has redefined the way in which both public and private organizations are faced with the use of data to improve decision making. The importance of Big Data lies in the huge amount of data generated every day, especially following t
Externí odkaz:
https://doaj.org/article/809a490e54c64ae9a7942a549b38b6e1
Publikováno v:
International Journal of Interactive Multimedia and Artificial Intelligence, Vol 3, Iss 6, Pp 6-5 (2016)
This paper analyses how new technological developments and the possibilities generated by the internet are shaping the online advertising market. More specifically it focuses on a programmatic advertising case study. The origin of the problem is how
Externí odkaz:
https://doaj.org/article/dde2597595974d99a70d89ecd9a4a5c6
Publikováno v:
International Journal of Interactive Multimedia and Artificial Intelligence, Vol 3, Iss 2, Pp 5-7 (2015)
The term 'Digital Economy' was coined for the first time by Don Tapscott in 1995 in his best-seller The Digital Economy: Promise and Peril in the Age of Networked Intelligence. When he wrote the book 20 years ago, he announced how he thought the Inte
Externí odkaz:
https://doaj.org/article/ff3923e203494c1c96ffc75964d3646e
Publikováno v:
Re-Unir: Archivo Institucional de la Universidad Internacional de La Rioja
Universidad Internacional de La Rioja (UNIR)
Re-Unir. Archivo Institucional de la Universidad Internacional de La Rioja
instname
International Journal of Interactive Multimedia and Artificial Intelligence, Vol 3, Iss 6, Pp 6-5 (2016)
Universidad Internacional de La Rioja (UNIR)
Re-Unir. Archivo Institucional de la Universidad Internacional de La Rioja
instname
International Journal of Interactive Multimedia and Artificial Intelligence, Vol 3, Iss 6, Pp 6-5 (2016)
This paper analyses how new technological developments and the possibilities generated by the internet are shaping the online advertising market. More specifically it focuses on a programmatic advertising case study. The origin of the problem is how
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f3220ba875610fefadf7e6a5c54daaf7
https://doi.org/10.9781/ijimai.2016.361
https://doi.org/10.9781/ijimai.2016.361