Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Juan (Gloria) Meng"'
Publikováno v:
Qualitative Market Research: An International Journal. 23:171-197
Purpose This study aims to address the following questions: What is enduring about consumer behavior on social media given that digital and social media (DSM) technologies change rapidly? Why do millennials use social media to the extent they do? The
Autor:
Juan (Gloria) Meng, Adam Nguyen
Publikováno v:
Journal of Product & Brand Management. 25:710-720
Purpose This research aims to examine how source of funds (paying with company’s funds versus personal funds) affects buyer’s judgments of price fairness and via these judgments, buyer’s response to prices. Design/methodology/approach A scenari
Publikováno v:
Journal of Internet Commerce. 15:311-331
Total online retail spending in China reached $427 billion in 2014 and is expected to surpass $1 trillion in 2018 (Chu and Wong 2015). In addition, the number of online stores in China has been rapidly increasing. The present study proposes a model b
Publikováno v:
American Journal of Business Education (AJBE). 7:157-170
The purpose of this paper is to present the development and validation of a measurement model for student user satisfaction in a laptop environment. Using a “quasi Delphi” method in addition to contributions from prior research we used EFA and CF
Autor:
Adam Nguyen, Juan (Gloria) Meng
Publikováno v:
Journal of Business Ethics. 114:529-547
This article contributes to scholarly understanding of the significance of procedural fairness in pricing contexts. It has been widely recognized that price fairness judgments concern both the outcome (fair price) and the procedure leading to the out
Publikováno v:
Journal of Euromarketing. 21:219-227
Publikováno v:
Journal of Marketing Channels. 18:303-326
Internet-based retailing is growing and increasingly becoming popular as an alternative to traditional retailing around the world. Increased research interest in the quality of e-retailer service has led to the development of domain-specific models.
Publikováno v:
Journal of International Consumer Marketing. 22:259-269
In this study, we reviewed the quality of customer service (E-S-QUAL) model and the quality of service recovery (E-RecS-QUAL) model and applied them to the African American and Chinese cultural settings. Utilizing the LISREL 8.72 program, we conducte
Publikováno v:
Journal of International Consumer Marketing. 22:19-31
Generalizability of measurement instruments across different cultures is becoming more important as marketers increasingly engage in cross-cultural research. It is essential to assess whether instruments used to measure relevant constructs in one cul
Publikováno v:
Journal of Product & Brand Management. 18:506-516
PurposeThe purpose of this paper is to apply Lichtenstein et al.'s price perception model to American, Chinese and Japanese cultures, to test the measurement equivalence across three cultures, and to compare the price perception constructs across thr