Zobrazeno 1 - 10
of 45
pro vyhledávání: '"Joya A. Kemper"'
Autor:
Joya A. Kemper, Paul W. Ballantine
Publikováno v:
Journal of Sustainable Marketing, Pp 1-7 (2023)
Externí odkaz:
https://doaj.org/article/8298182ee6154b0b9c4fd92652005bea
Publikováno v:
International Journal of Qualitative Methods, Vol 23 (2024)
This study protocol discusses the co-design and co-development of a social media health promotion program for young women. The program aims to disseminate evidence-based health information and promote healthy behaviours among young women aged 18–24
Externí odkaz:
https://doaj.org/article/395e300fa1e541fc9b119d96d8b5cf74
Publikováno v:
Journal of Marketing Education. 44:311-321
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a6d087f94305e7717aa3705ad840f9df
https://doi.org/10.1177/02734753221101758
https://doi.org/10.1177/02734753221101758
Publikováno v:
International Journal of Market Research. 64:756-772
There is a growing demand for meat substitutes among consumers, given that excessive meat consumption is associated with negative consequences for personal health and the environment. However, the market shares of such meat substitutes remain low, th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1ffd71eb36697e3e169f0d51029fb4ec
https://doi.org/10.1177/14707853221107309
https://doi.org/10.1177/14707853221107309
Publikováno v:
Corporate Reputation Review.
Social media has brought complexity and unpredictability to scandal situations, making it complex for brands to protect their reputations. In a scandal, the involvement of influential social media users in information dissemination often amplifies th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::383206f753960c9cba3b6793197a8fa1
https://doi.org/10.1057/s41299-023-00165-z
https://doi.org/10.1057/s41299-023-00165-z
Publikováno v:
Journal of Business Research. 142:875-885
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bb11952c05583dc6e5761e40aa0a374c
https://doi.org/10.1016/j.jbusres.2022.01.005
https://doi.org/10.1016/j.jbusres.2022.01.005
Publikováno v:
Journal of Social Marketing. 12:337-353
PurposeThis study aims to share the use of social marketing as pedagogy and provide a transformative social marketing pedagogy for social marketing educators. By this, the authors mean the same principles used by social marketers to improve the well-
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c954bd0f9671af367cb72e96fd3d0f0e
https://doi.org/10.1108/jsocm-08-2021-0192
https://doi.org/10.1108/jsocm-08-2021-0192
Autor:
Janet Reid, Joya A. Kemper
Publikováno v:
Business Research Proceedings. :1-2
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::794ba5769ba881c18eab960110dde43d
https://doi.org/10.51300/brp-2023-92
https://doi.org/10.51300/brp-2023-92
Publikováno v:
Australasian Marketing Journal. 31:97-111
The integration of sustainability within luxury brands is of increasing concern to practitioners and academics alike. Thus, it is important to consider how brands can develop effective communication strategies to promote sustainable luxury brands, pa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::09d1a84830d9571a9460920e55a0b641
https://doi.org/10.1177/18393349211046633
https://doi.org/10.1177/18393349211046633
Autor:
Joya A. Kemper, Ariadne Beatrice Kapetanaki, Fiona Spotswood, Rajshri Roy, Hela Hassen, Anthonia Ginika Uzoigwe, 'Ilaisaane M.E. Fifita
Publikováno v:
Appetite. 186:106553
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ed9aaf1057df406f0b0e840c0b4b9f10
https://doi.org/10.1016/j.appet.2023.106553
https://doi.org/10.1016/j.appet.2023.106553