Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Jovičić, Dragoljub"'
Publikováno v:
Marketing (Beograd. 1991), Vol 55, Iss 2, Pp 115-124 (2024)
The study investigates whether SCONET is a reliable and one-factor scale that can be applied to measure consumer ethnocentrism (CE) in the context of the Serbian market. Additionally, the study investigates whether there is a connection between CE me
Externí odkaz:
https://doaj.org/article/fb3cd25ff0004bc9bfc9a02623a82f03
Publikováno v:
Marketing (Beograd. 1991), Vol 54, Iss 3, Pp 197-204 (2023)
The digital revolution has led to significant transformations when it comes to the ways companies communicate with their target markets. In addition to traditional media, digital channels and social networks are increasingly used as communication cha
Externí odkaz:
https://doaj.org/article/c295e3a602694e42b7782e5dcf45915c
Autor:
Gašević, Dragana1 dragana.gasevic@vps.ns.ac.rs, Jovičić, Dragoljub1 dragoljub.jovicic@vps.ns.ac.rs, Pavlović, Nataša1 natasa.pavlovic@vps.ns.ac.rs
Publikováno v:
Marketing (0354-3471). 2023, Vol. 54 Issue 3, p197-204. 8p.
Publikováno v:
Marketing (Beograd. 1991), Vol 47, Iss 2, Pp 129-136 (2016)
Brand is extremely important intellectual property of a company. In order to attract new customers and keep as many existing ones, companies have to work continuously to improve the brand value, which ultimately leads to the market share, revenues an
Externí odkaz:
https://doaj.org/article/986a1369d44c44f1826b08fa42f75e47
Autor:
Jovičić Dragoljub
Publikováno v:
Marketing (Beograd. 1991), Vol 44, Iss 4, Pp 361-371 (2013)
This study presents the research of role installers for thermo-technical installations when buying gas boilers in the Serbian market. Considering the fact that installers are significantly different, they are grouped by specific, relevant characteris
Externí odkaz:
https://doaj.org/article/1bc0127ff21a4a7a8ad9b420802aa10b
Autor:
Jovičić Dragoljub
Publikováno v:
Marketing (Beograd. 1991), Vol 38, Iss 3, Pp 99-102 (2007)
Promotion activities are very important and irreplaceable marketing instrument in placement of production goods. In contrast to final consumption goods, where advertising has an absolute priority compared to another promotion activities, personal sal
Externí odkaz:
https://doaj.org/article/2b58490a17e1489294515b93423041b9
Autor:
Jovičić Dragoljub
Publikováno v:
Marketing (Beograd. 1991), Vol 36, Iss 2, Pp 81-86 (2005)
Issue that can already be seen and will be very clear in the future is that the central problem in the market of tube caps will not be the product or the price or promotion, but marketing channels. Therefore, the competitive advantage will most proba
Externí odkaz:
https://doaj.org/article/9d7ae1181d5d41e0a4bff862fa262742
Publikováno v:
Škola Biznisa, Vol 2019, Iss 1, Pp 86-106 (2019)
The aim of the paper is to analyze the effect of demographic features and Facebook usage characteristics on making a purchase. In this regard, descriptive statistics measures, reliability analysis, independent sample t-tests, one-factor and two-facto
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doajarticles::a2d369d00199544c65fa8fcdfe6e4cec
https://scindeks-clanci.ceon.rs/data/pdf/1451-6551/2019/1451-65511901086V.pdf
https://scindeks-clanci.ceon.rs/data/pdf/1451-6551/2019/1451-65511901086V.pdf
Publikováno v:
Škola Biznisa, Vol 2018, Iss 2, Pp 56-67 (2018)
In the last ten years, the Serbian gas boiler market has been intensively developing. Along with the increase in demand, the number of present brands increased, as well as the number of distributors who were engaged in the placement of products. Comp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doajarticles::01a372a50df0a45cdc8c600b250b725e
https://scindeks-clanci.ceon.rs/data/pdf/1451-6551/2018/1451-65511802056J.pdf
https://scindeks-clanci.ceon.rs/data/pdf/1451-6551/2018/1451-65511802056J.pdf
Publikováno v:
Škola Biznisa, Vol 2017, Iss 2, Pp 18-37 (2017)
Understanding consumer behavior at the current market moment is very important for all companies that strive for achieving competitive advantage. Due to a number of factors that determine their attitudes and intentions in the purchasing process, cons
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doajarticles::d32eed9c58875bf3a8e343843f745509
https://scindeks-clanci.ceon.rs/data/pdf/1451-6551/2017/1451-65511702018G.pdf
https://scindeks-clanci.ceon.rs/data/pdf/1451-6551/2017/1451-65511702018G.pdf