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pro vyhledávání: '"Joston Gary"'
Autor:
Joston Gary
Publikováno v:
Frontiers in Communication, Vol 9 (2024)
This study investigates the interplay between platform information push, consumer emotions, and purchase behavior in Macau’s cross-border e-commerce context using PLS-ANN analysis and piecewise linear regression. The findings reveal nuanced effects
Externí odkaz:
https://doaj.org/article/be14d0b30f8146b098fb91a5988ca4e1
