Zobrazeno 1 - 6 of 6 pro vyhledávání: '"Josselin Masson"'
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Design graphique du packaging et innovation : Une étude comparative des codes visuels des vins de Bordeaux et de la Barossa Valley
Autor: Franck Celhay, Karine Garcia, Josselin Masson, Pauline Folcher, Justin Cohen
Publikováno v: Recherche et Applications en Marketing (French Edition)
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2017, 32 (2), pp.48-75. ⟨10.1177/0767370116678732⟩
International audience; Cette recherche explore l’introduction de designs innovants au travers d’une analyse de contenu et d’une analyse sémiotique des codes visuels de deux régions viticoles : l’une connue pour être traditionnelle (Bordea
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::10a46464eb353b46e9b88bb52cba00fb
https://hal.archives-ouvertes.fr/hal-02056330
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3
Package graphic design and innovation: a comparative study of Bordeaux and Barossa wine visual codes
Autor: Josselin Masson, Pauline Folcher, Karine Garcia, Franck Celhay, Justin Cohen
This research investigates the introduction of innovative designs through content and semiotic analyse sof the visual codes of two wine regions: one known to be traditional (Bordeaux) and the other to be innovative (Barossa Valley). The content analy
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::50e1ac7fa4b0781864751c50e78dd005
https://hdl.handle.net/11541.2/125159
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4
Modifying wine alcohol content: sensory and non-sensory impacts on quantities consumed
Autor: Philippe Aurier, Josselin Masson
Publikováno v: International Journal of Entrepreneurship and Small Business
International Journal of Entrepreneurship and Small Business, Inderscience, 2017, 32 (1/2), pp.102-117. ⟨10.1504/IJESB.2017.085989⟩
International audience; This research examines the effect of changing a wine attribute (alcohol content) with unwanted effects on product consumption. We test whether the decrease in the new product's attribute (9% alcohol content instead of 13.5%) h
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d0114ccfd019253eeeb712cd5e6177b5
https://hal.umontpellier.fr/hal-02066874
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5
Should It Be Told or Tasted? Impact of Sensory Versus Nonsensory Cues on the Categorization of Low-Alcohol Wines
Autor: Philippe Aurier, Josselin Masson
Publikováno v: Journal of Wine Economics
Journal of Wine Economics, Cambridge University Press (CUP), 2015, 10 (01), pp.62-74. 〈10.1017/jwe.2015.2〉
Journal of Wine Economics, Cambridge University Press (CUP), 2015, 10 (01), pp.62-74. ⟨10.1017/jwe.2015.2⟩
We use the expectation-disconfirmation and categorization theories to study the effects of sensory versus nonsensory cues relative to a transformed attribute on categorization and typicality judgments relative to a new food product. In an experiment
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1965f081095e53ae0457819bd95a30ae
https://halshs.archives-ouvertes.fr/halshs-01288015
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6
Effects of non‐sensory cues on perceived quality: the case of low‐alcohol wine
Autor: François d'Hauteville, Josselin Masson, Philippe Aurier
Publikováno v: International Journal of Wine Business Research
International Journal of Wine Business Research, 2008, 20 (3), pp.215-229. ⟨10.1108/17511060810901037⟩
PurposePart of the steady decline of wine consumption in France might be attributed to a growing criticism of the level of alcohol content of the wines. Recent declarative surveys suggest that consumers consider favourably wines with lower contents o
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cc43e0ca1edb4d62b2fd81fdd630a44e
https://hal.archives-ouvertes.fr/hal-02394965
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