The Impact of Perceived Service Quality on Customer Loyalty in Sports Clubs

Autor: Jos Schijns, Caniëls, Marjolein C. J., Joska Le Conte

Publikováno v: Open Universiteit
International journal of sport management recreation and tourism, 24(C), 43-75. INT JOURNAL SPORT MANAGEMENT RECREATION & TOURISM
Schijns, J M C, Caniels, M C J & Le Conte, J 2016, ' The Impact of Perceived Service Quality on Customer Loyalty in Sports Clubs ', International journal of sport management recreation and tourism, vol. 24, no. C, pp. 43-75 .

With decreasing sport participation and stabilizing membership rates, sport clubs face low capacity utilization and increased competition. It becomes imperative for sport clubs to retain existing customers. Service quality is generally suggested to b

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https://research.ou.nl/en/publications/9e4db7bc-4f50-4560-b783-a5b7c7c95cc8