Getting Creative Again. Awaking Your Inner Creative Self

Autor: Josiena Gotzsch

Publikováno v: The Design Journal. 20:S1072-S1079

Imaginary thinking is an important quality within companies, needed for innovation and problem solving. Yet not everyone in a company is at ease when it comes to imagination. Apart from design school graduates, the majority of people are more trained

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2c8c56a7d8ba513dcad3dc0326a1aab4
https://doi.org/10.1080/14606925.2017.1353051

Product development with a focus on attractive product expression: an analysis of case studies

Autor: Josiena Gotzsch, Jean-Jacques Chanaron, David Birchall

Publikováno v: International Journal of Product Development
International Journal of Product Development, 2006, 3 (3-4), pp.467. ⟨10.1504/IJPD.2006.009903⟩
International Journal of Product Development, Inderscience, 2006, 3 (3-4), pp.467. ⟨10.1504/IJPD.2006.009903⟩

International audience; Creating outstanding products is vital for a company's endurance in competitive markets. A mix of functionality, ergonomics, aesthetics, symbols and price aspects all play a role in making a product desirable.Some products car

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cdad57bbef0bce31f72b82c9b54394c1
https://halshs.archives-ouvertes.fr/halshs-00135751/document

Key aspects of product attraction: a focus on eco-friendliness

Autor: Josiena Gotzsch

Publikováno v: International Journal of Environmental Technology and Management. 8:37

For product managers and designers, being able to identify the multiple attributes making a product attractive is primordial. Environmental qualities are becoming an increasingly important part of product appeal. This paper aims to facilitate the ide

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d9c0e2cfa6a6eae32a7442f61cc5d716
https://doi.org/10.1504/ijetm.2008.016297