Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Joshua Kofi Doe"'
Publikováno v:
International Hospitality Review, Vol 37, Iss 1, Pp 28-47 (2023)
Purpose – This study investigates how customer experience mediates the relationship between online innovation and repurchase intention in the hotel industry in Ghana. Design/methodology/approach – Data was collected from 167 clients from a two-st
Externí odkaz:
https://doaj.org/article/bb6c3c0cc2c34ad48c62f4949d0c17d3
Publikováno v:
Journal of Research in Innovative Teaching & Learning, Vol 15, Iss 1, Pp 132-146 (2022)
Purpose – This study evaluates the mediating role of social media entertainment on social information (content) and social media performance, during the COVID-19 era. Design/methodology/approach – Primary data were randomly gathered from 373 stud
Externí odkaz:
https://doaj.org/article/33c6920b1a2a4b118cf093c7d89b2846
Publikováno v:
Journal of Research in Innovative Teaching & Learning. 15:132-146
PurposeThis study evaluates the mediating role of social media entertainment on social information (content) and social media performance, during the COVID-19 era.Design/methodology/approachPrimary data were randomly gathered from 373 students from t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e17437be9908b33a118db6405907296a
https://doi.org/10.1108/jrit-12-2020-0095
https://doi.org/10.1108/jrit-12-2020-0095
Publikováno v:
Society and Business Review. 16:398-419
Purpose This study aims to establish the link between business ethics and brand loyalty and to investigate the mediating role of corporate social responsibility (CSR) and United Nations Sustainable Development Goals (SDGs) such as green marketing. De
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6c37edc640aed1ba10a53c6705b6e738
https://doi.org/10.1108/sbr-05-2020-0076
https://doi.org/10.1108/sbr-05-2020-0076
Autor:
Joshua Kofi Doe, George Kofi Asamoah
As location-based banking continues to give way for online banking globally, this chapter examines whether e-tailing practices yield customer satisfaction. The chapter also examines how CRM influences e-tailing and whether e-tailing can serve as a me
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4bf083b0608b7fc4aecfbe470b6adbc8
https://doi.org/10.4018/978-1-6684-5386-5.ch008
https://doi.org/10.4018/978-1-6684-5386-5.ch008
Publikováno v:
Marketing Intelligence & Planning. 40:310-327
PurposeThe purpose of this paper is to investigate how consumers in emerging market respond to sustainable development goals initiatives by marketers and firms. The study seeks to identify how sustainable marketing strategies contribute to attaining
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::62ef8f280501082003c70f5fad582f9c
https://doi.org/10.1108/mip-11-2018-0543
https://doi.org/10.1108/mip-11-2018-0543
Publikováno v:
Journal of Business-to-Business Marketing. 27:81-94
Relationship marketing serves the purpose of building a long-term relationship with business partners in order to minimize switching behavior and increase intention to continue business. Th...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::76b16a47064119e4fd0c1655633980ac
https://doi.org/10.1080/1051712x.2020.1713563
https://doi.org/10.1080/1051712x.2020.1713563
Publikováno v:
International Hospitality Review.
Purpose This study investigates how customer experience mediates the relationship between online innovation and repurchase intention in the hotel industry in Ghana. Design/methodology/approach Data was collected from 167 clients from a two-star hotel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e5f25bbdecc423bc6bbf751425da5d8b
https://doi.org/10.1108/ihr-02-2021-0008
https://doi.org/10.1108/ihr-02-2021-0008
Autor:
Joshua Kofi Doe
Publikováno v:
The Palgrave Handbook of Corporate Sustainability in the Digital Era ISBN: 9783030424114
This chapter accounts for the development of a novel eco-system-oriented model of examining firm-level technology adoption, the Firm Technology Adoption Model (F-TAM). This study relies on an analysis of previous studies to examine their implications
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f3481470559cc5273d37aaa9c9bdda85
https://doi.org/10.1007/978-3-030-42412-1_1
https://doi.org/10.1007/978-3-030-42412-1_1
Publikováno v:
International Journal of Technology Marketing. 9:356
Innovation is a natural part of all human societies. Africans are probably more innovative than other races, if necessity is the mother of inventions, and yet have realised the least benefits from the exploitation of innovation in the performance of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3849567e780b4cfa28ee5ec5c6cf3ce8
https://doi.org/10.1504/ijtmkt.2014.065407
https://doi.org/10.1504/ijtmkt.2014.065407