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The Sustainable Global Marketplace ISBN: 9783319108728
A recent ESPN campaign included a mock Duke University advertisement that conveyed the significant contribution of intercollegiate athletics to institutional brand equity at even the most prestigious academic institutions. The ad positioned Duke’s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf189b69574c6c265729a05d8a7c0bdb
https://doi.org/10.1007/978-3-319-10873-5_7
https://doi.org/10.1007/978-3-319-10873-5_7