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Publikováno v:
Packaging Technology and Science. 26:453-460
Research is presented that investigates whether the amount of physical product visible from the primary display panel of a package has an effect on consumer attention and purchase decision in the category of grill ware. It is hypothesized that a pack
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::09aa0a03242ad52b7ec461396b73e5d0
https://doi.org/10.1002/pts.1996
https://doi.org/10.1002/pts.1996
