Zobrazeno 1 - 10
of 52
pro vyhledávání: '"Josephine Previte"'
Publikováno v:
Journal of Services Marketing. 37:313-339
Purpose Exoskeletons are characterized as wearable, mechanical orthoses that augment the physical performance of the wearer, enhance productivity and employee well-being when used in value producing contexts. However, limited research involving exosk
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f961cb0e72c623f251bfa10d80007a59
https://doi.org/10.1108/jsm-02-2022-0045
https://doi.org/10.1108/jsm-02-2022-0045
Publikováno v:
Journal of Services Marketing. 36:89-96
Purpose This commentary extends our 2020 11th SERVSIG Panel The moral limits of service markets: Just because we can, should we?, inspired by Michael J. Sandel’s book What Money Can’t Buy: The Moral Limits of Markets. In Sandel’s (2012) book, t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5426f8364bb2ab4bff9c6a50dcdf6c77
https://doi.org/10.1108/jsm-06-2021-0212
https://doi.org/10.1108/jsm-06-2021-0212
Publikováno v:
Journal of Macromarketing. 40:437-444
In this introduction to the special issue on gender and macromarketing, we explore how gender research within the journal has remained “hidden in plain sight”; and, offer concrete proposals to build visibility for critical gender perspectives whi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f6549a6162c959ab94df125fe2f5304d
https://doi.org/10.1177/0276146720952530
https://doi.org/10.1177/0276146720952530
Publikováno v:
The Palgrave Encyclopedia of Social Marketing ISBN: 9783030144494
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c1d3042224acb1c76085ee5259903d03
https://doi.org/10.1007/978-3-030-14449-4_13-1
https://doi.org/10.1007/978-3-030-14449-4_13-1
Autor:
Nichola Robertson, Josephine Previte
Publikováno v:
Journal of Services Marketing. 33:671-686
Purpose Transformative service research (TSR) and social marketing share a common goal, which is to institute social change that improves individual and societal well-being. However, the mechanism via which such improved well-being results or so-call
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::45ad1f3104c342bc2b9115364bb803ba
https://doi.org/10.1108/jsm-10-2018-0280
https://doi.org/10.1108/jsm-10-2018-0280
Publikováno v:
Journal of Business Research. 99:157-166
To date there is limited research on the role of customer perceived value for reading and giving positive and negative electronic word-of-mouth (eWOM) of an altruistic service within a singular study. Further, emotions have been shown to be important
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::710d0911242e0749a956d1eebd1d0549
https://doi.org/10.1016/j.jbusres.2019.02.030
https://doi.org/10.1016/j.jbusres.2019.02.030
Autor:
Yawei Jiang, Roderick J. Brodie, Martie-Louise Verreynne, Kumar Rakesh Ranjan, Josephine Previte
Publikováno v:
Journal of Service Theory and Practice
PurposeThe COVID-19 pandemic has created a crisis for healthcare systems worldwide. There have been significant challenges to managing public and private health care and related services systems’ capacity to cope with testing, treatment and contain
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f33779951de35e9a2ea3c1c73085a0fe
This chapter illustrates how a multisectoral alcohol social change partnership engages a participatory collective intelligence approach to innovate solution opportunities for the wicked problem of alcohol. Collective intelligence offers an approach t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::27dfba84a388dcbcc7826e78212e6ec2
https://doi.org/10.4324/9780429055898-7
https://doi.org/10.4324/9780429055898-7
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
The digitally empowered world has introduced new branding rules that must be acknowledged if managers are to build and manage brands in the digital age (Erdem et al. 2016). Brands are being consolidated into fewer stronger power or mega brands, dista
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::890cb946b9e558853834364c8882d1f1
https://doi.org/10.1007/978-3-030-39165-2_251
https://doi.org/10.1007/978-3-030-39165-2_251
Autor:
Raymond P. Fisk, Alison M. Joubert, Mark S. Rosenbaum, Linda Alkire, Josephine Previte, Nichola Robertson, Alison Dean
Publikováno v:
Journal of Service Management. 29:834-858
Purpose The purpose of this paper is to challenge service researchers to design for service inclusion, with an overall goal of achieving inclusion by 2050. The authors present service inclusion as an egalitarian system that provides customers with fa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5c86d3ec9f26658dc7500fde5fa9c1cb
https://doi.org/10.1108/josm-05-2018-0121
https://doi.org/10.1108/josm-05-2018-0121