Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Joseph W. Priester"'
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand r
Publikováno v:
Advances in Consumer Research. 2019, Vol. 47, p641-643. 3p.
Autor:
AHUVIA, AARON1 ahuvia@umich.edu, GARG, NITIKA2 n.garg@unsw.edu.au, BATRA, RAJEEV3 rajeevba@umich.edu, MCFERRAN, BRENT4 brent.mcferran@sfu.ca, DE DIESBACH, PABLO BRICE LAMBERT5 pablo.dediesbach@isg.fr
Publikováno v:
Journal of the Association for Consumer Research. Apr2018, Vol. 3 Issue 2, p216-228. 13p.
Publikováno v:
Advances in Consumer Research. 2015, Vol. 43, p7-307. 301p.
Publikováno v:
Journal of Current Issues & Research in Advertising (Routledge); 2019, Vol. 40 Issue 2, p123-146, 24p
Autor:
David Soberman, Dilip Soman
The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectation
Autor:
Pierre Stern
Co-Creation ist eine gemeinsame Wertschaffung von Unternehmen und Kunden, bei der Kunden personalisierte Experiences (Erfahrungen und Erlebnisse) mitgestalten können. Dabei stellt die Integration von Kundenressourcen die Basis der Wertschaffung dar.