Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Joseph T. Yun"'
Publikováno v:
Future Generation Computer Systems. 136:322-325
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e2f3542eaf453c733456e2a5666d6422
https://doi.org/10.1016/j.future.2022.06.011
https://doi.org/10.1016/j.future.2022.06.011
Autor:
Joseph T. Yun, Joanna Strycharz
Publikováno v:
Journal of Current Issues and Research in Advertising, 44(1), 24-37. Taylor and Francis Ltd.
In this article we provide a primer for blockchain technology (BT) and explain ways that it has been applied (or can be applied) to the field of advertising research and practice. We situate this primer inside a critical look at the evolution of digi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7ea97ff4968d6807c0c227613bca4205
https://dare.uva.nl/personal/pure/en/publications/building-the-future-of-digital-advertising-one-block-at-a-time-how-blockchain-technology-can-change-advertising-practice-and-research(615d68b7-d00e-426c-ba1b-4feaf39868e9).html
https://dare.uva.nl/personal/pure/en/publications/building-the-future-of-digital-advertising-one-block-at-a-time-how-blockchain-technology-can-change-advertising-practice-and-research(615d68b7-d00e-426c-ba1b-4feaf39868e9).html
Publikováno v:
Journal of Child and Family Studies. 30:1290-1298
The current research used human-coded Reddit posts categorized by already established food parenting concepts (coercive control, structure, autonomy support, recipes) as a basis for machine learning models, with the objective of providing insight int
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3e2d0e73e3638870747d8ae00c963868
https://doi.org/10.1007/s10826-021-01923-5
https://doi.org/10.1007/s10826-021-01923-5
Autor:
Chieh-Li Chin, Curtis Donelson, Nickolas Vance, Chen Wang, Mark D. Henderson, Joseph T. Yun, Luigi Marini, Joseph M. Troy
Publikováno v:
Future Generation Computer Systems. 111:819-828
In recent years, the explosion of social media platforms and the public collection of social data has brought forth a growing desire and need for research capabilities in the realm of social media and social data analytics. Research on this scale, ho
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5c3aef644b68f741ed9e045f8f37be27
https://doi.org/10.1016/j.future.2019.10.029
https://doi.org/10.1016/j.future.2019.10.029
Autor:
Edward C. Malthouse, Joseph A. Konstan, Joseph T. Yun, Venkatesh Shankar, Claire M. Segijn, Stewart Pearson
Publikováno v:
Journal of Advertising. 49:446-458
Computational advertising (CA) is a rapidly growing field, but there are numerous challenges related to measuring its effectiveness. Some of these are classic challenges where CA offers a new aspec...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1de0ba909d42c6c9116367adc934d134
https://doi.org/10.1080/00913367.2020.1795757
https://doi.org/10.1080/00913367.2020.1795757
Publikováno v:
Psychology & Marketing. 36:989-1002
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::213529c2b32c2e30192429002540151f
https://doi.org/10.1002/mar.21250
https://doi.org/10.1002/mar.21250
Publikováno v:
International Journal of Advertising. 38:776-795
In this study, we present a computational method for analyzing the congruence between personality of a brand’s Twitter account and the personality of their followers. We investigated attachment to ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5214ee7dbddb9452bcbc55f97610346d
https://doi.org/10.1080/02650487.2019.1575106
https://doi.org/10.1080/02650487.2019.1575106
A Brand-New Look at You: Predicting Brand Personality in Social Media Networks with Machine Learning
Tools for analyzing social media text data to gain marketing insight have recently emerged. While a wealth of research has focused on automated human personality assessment, little research has focused on advancing methods for obtaining brand persona
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d2139c63a201e107f3b8ad2b0af8789f
Autor:
Brittany R. L. Duff, Joseph T. Yun
Publikováno v:
Computers in Human Behavior. 74:205-214
Computer websites are often environments where users are presented with many choices, potentially leading to “choice overload”. Studies have shown that when the number of choices cannot be reduced, categorization reduces choice overload, but the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::326d71dee6c88d766def80142797e0ba
https://doi.org/10.1016/j.chb.2017.04.038
https://doi.org/10.1016/j.chb.2017.04.038
Autor:
Luigi Marini, Chieh-Li Chin, Joseph T. Yun, Curtis Donelson, Nickolas Vance, Chen Wang, Pascal C. Meunier
Publikováno v:
eScience
Social Media Intelligence and Learning Environment (SMILE) is an open source framework bringing cutting-edge computational models on social media data to social science researchers and students with any level of programming and computation expertise.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2a18787598ba64cb11cda03be13033b2
https://doi.org/10.1109/escience.2019.00035
https://doi.org/10.1109/escience.2019.00035