Zobrazeno 1 - 10 of 21 pro vyhledávání: '"Joseph T. Plummer"'
2
Winning the Super 'Buzz' Bowl
Autor: Devra Jacobs, Brian Levine, Caleb J. Siefert, Joseph T. Plummer, Ravi Kothuri, Carl D. Marci
Publikováno v: Journal of Advertising Research. 49:293-303
Super Bowl advertisements have become almost as famous as the game itself. Between production costs and the price of air time, companies who advertise in the Super Bowl do so at considerable expense. Return on investment for Super Bowl advertisements
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::02c30d76243df64a26e848620fc39333
https://doi.org/10.2501/s0021849909090424
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3
How Personality Makes a Difference
Autor: Joseph T. Plummer
Publikováno v: Journal of Advertising Research. 40:79-83
As consumer researchers we are all probably pleased about some of the recent progress in the area of understanding and researching consumers. A variety of approaches and methodologies are now available that examine the consumer from every conceivable
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::1d17b77705bc52fecdd9398cf399d9d7
https://doi.org/10.2501/jar-40-6-79-83
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6
Editorial: To Our Readers and Supporters from the New Editor
Autor: Joseph T. Plummer
Publikováno v: Journal of Advertising Research. 44:223-224
The advertising business is about ideas, creativity, and innovation. It is the DNA of what my former boss Ed Ney called “commercial persuasion.” There is no shortage of ideas, creativity, and innovation but we lack meaningful channels to share an
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7e2da094632505e74cfd4d28b798807f
https://doi.org/10.1017/s0021849904040280
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