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pro vyhledávání: '"Joseph S. Reiff"'
Autor:
Joseph S. Reiff, Justin C. Zhang, Jana Gallus, Hengchen Dai, Nathaniel M. Pedley, Sitaram Vangala, Richard K. Leuchter, Gregory Goshgarian, Craig R. Fox, Maria Han, Daniel M. Croymans
Publikováno v:
Proceedings of the National Academy of Sciences of the United States of America, vol 119, iss 29
Policymakers and business leaders often use peer comparison information—showing people how their behavior compares to that of their peers—to motivate a range of behaviors. Despite their widespread use, the potential impact of peer comparison inte
Publikováno v:
Journal of Marketing Research. :002224372311533
To encourage farsighted behaviors, past research suggests that marketers may be wise to invite consumers to pre-commit to adopt them “later”. However, the authors propose that people will draw different inferences from different types of pre-comm