Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Joseph Lajos"'
Publikováno v:
Journal of Consumer Research. 36:122-136
We develop a spreading activation model, which we call the category activation model, to predict where within a category structure consumers are likely to position a subcategory that they have created to accommodate a new hybrid product. Based on thi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c681040c0b3e0a4c35ff0016da9fd611
https://doi.org/10.1086/595024
https://doi.org/10.1086/595024
Autor:
Scott A. Neslin, Suchandra Dutta, Qiong Wang, Lisa K. Scheer, Alberto Sa Vinhas, Joseph Lajos, William T. Ross, Adam J. Fein, Sharmila C. Chatterjee
Publikováno v:
Marketing Letters
Marketing Letters, Springer Verlag, 2010, 21 (3), pp.223-237. ⟨10.1007/s11002-010-9105-2⟩
Marketing Letters, Springer Verlag, 2010, 21 (3), pp.223-237. ⟨10.1007/s11002-010-9105-2⟩
International audience; The marketing literature has made significant progress toward a better understanding of how firms can effectively design and manage their channels of distribution. However, the complexity of today's channel systems raises addi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6ad5333735f5e486388a8ddb0ee06cb6
https://hal-hec.archives-ouvertes.fr/hal-00521807
https://hal-hec.archives-ouvertes.fr/hal-00521807
Publikováno v:
SSRN Electronic Journal.
Many new products (e.g., PDA phones) share features with multiple categories, but are also substantially different from each of these categories. When consumers encounter such a product, they may create a new subcategory (e.g., smart phones) to accom
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::55e548ca1d39ec242066443d36207755
https://doi.org/10.2139/ssrn.1032148
https://doi.org/10.2139/ssrn.1032148