Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Joseph A. Sy-Changco"'
Autor:
Ekaterina Nemkova, João S. Oliveira, Nathaniel Boso, Anne L. Souchon, Ian R. Hodgkinson, Abena A. Yeboah-Banin, Joseph A. Sy-Changco, Magnus Hultman, Paul Hughes
Publikováno v:
Industrial Marketing Management. 83:59-69
The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link. This study examines quadratic effects of three export decision-making approaches (planning, creativity
Autor:
Angelique C. Blasa, Denver D. Daradar, Joseph A. Sy-Changco, Rayan P. Dui, Shieradel V. Jimenez, Alvin Neil A. Gutierrez, Patrick Adriel P. Aure
Publikováno v:
Organizations and Markets in Emerging Economies, Vol 10, Iss 1 (2019)
This research attempted to find empirical evidence that examines the drivers of social entrepreneurial intentions (SEI) through the lens of social cognitive career theory (SCCT). Since the SCCT model of SEI is still in the early stages and needs to b
Publikováno v:
Journal of Global Marketing. 29:128-138
In this empirical study across four countries (India, China, Korea, and Philippines), we examine the impact of sales call adaptiveness and customer willingness on sales call length (duration) of salespersons in these four countries. Sales call length
Publikováno v:
International Marketing Review. 32:366-388
Purpose – The purpose of this paper is to examine the influence of volume and valence of online movie ratings on consumers’ risk perceptions and purchase intentions, as well as the moderating impact of cultural values, in four emerging Asian mark
Publikováno v:
The Process of Internationalization in Emerging SMEs and Emerging Economies. :281-302
What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes
Publikováno v:
The International Review of Retail, Distribution and Consumer Research. 22:365-383
This study, from the customer involvement perspective, looks at the impact of reward point programmes on the purchasing behaviour of Indian credit card users. A total of 125 valid responses were collected using an online survey of Indian credit card
Publikováno v:
International Marketing Review. 29:175-202
PurposeThe purpose of this paper is to examine how the learning orientation of export functions affects their growth performance.Design/methodology/approachA mail survey of 354 exporters was conducted, and the data were analyzed using confirmatory fa
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 23:755-772
PurposeThe purpose of this paper is to provide managerial insights into how consumer goods companies adopt the traditional mini‐sized retail modalities and adjust their strategies to market sachets successfully in the Philippines.Design/methodology
Autor:
Joseph A. Sy-Changco, Kerry Li
Publikováno v:
Global Fashion Management Conference. 2018:1270-1270
Since the liberalization of gaming industry in 2002, Macau has become the leading destination for gaming, leisure and entertainment in Asia. Recently, few large-scaled integrated resorts (IRs) have been established and opened to public, bringing more
Publikováno v:
The Marketing Review. 9:3-17