Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Jose Saavedra Torres"'
Publikováno v:
Marketing Education Review. 33:38-55
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ab87d845cccb769b810b8f9f54701643
https://doi.org/10.1080/10528008.2022.2136974
https://doi.org/10.1080/10528008.2022.2136974
Autor:
Jose Saavedra Torres, Monika Rawal
Publikováno v:
Marketing Education Review. 31:76-86
We introduce the surreal play experience (SPE) as an effective pedagogical method of experiential learning for teaching professional sales. Using a customer’s needs assessment as a skill to develop...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4bff9ca67f5cc46ca0248c50230e8f01
https://doi.org/10.1080/10528008.2021.1871848
https://doi.org/10.1080/10528008.2021.1871848
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::efb3f2bcac2b6c1c611f571f30c414fc
https://doi.org/10.1007/978-3-030-89883-0_113
https://doi.org/10.1007/978-3-030-89883-0_113
Publikováno v:
Back to the Future: Using Marketing Basics to Provide Customer Value ISBN: 9783319660226
Drawing from social identity theory (Tajfel & Turner, 1985), Bhattacharya and Sen (2003) proposed that customers may identify with companies and especially with the brands. Consumers perceive brands as carriers of symbolic meanings, and they use it t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bf3ead8b9acdab47bee1aa3ebf7fe4ca
https://doi.org/10.1007/978-3-319-66023-3_26
https://doi.org/10.1007/978-3-319-66023-3_26
Publikováno v:
Revista Visión Gerencial, Iss 1, Pp 183-196 (2008)
Redalyc
Redalyc
El presente artículo tiene como objetivo explorar el modelo de Personalidad de Marca específicamente en el sector automotriz para 1) determinar la personalidad de cada una de las marcas que integran el sector, y 2) comparar los resultados provistos
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::7ad1d67f1d9c77198c9ad45669652e56
http://www.redalyc.org/articulo.oa?id=465545878009
http://www.redalyc.org/articulo.oa?id=465545878009
Autor:
Jose Saavedra Torres
Publikováno v:
Revista Venezolana de Gerencia, Vol 9, Iss 27, Pp 508-528 (2004)
Redalyc
Redalyc
El objetivo de este articulo es explorar los conceptos teoricos del Capital de Marca desde la perspectiva del comportamiento del consumidor, como un intento de revisar los basamentos que constituyen su formacion. Los planteamientos realizados forman
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5df14f4ef9222f40a6d1a05dc5bdf17f
https://doi.org/10.31876/revista.v9i27.12869
https://doi.org/10.31876/revista.v9i27.12869
Publikováno v:
Universidad EAFIT
Repositorio Institucional Universidad EAFIT
AD-minister: No 10 (2007)
Repositorio EAFIT
instacron:Universidad EAFIT
Redalyc
Repositorio Institucional Universidad EAFIT
AD-minister: No 10 (2007)
Repositorio EAFIT
instacron:Universidad EAFIT
Redalyc
Over the last decades, methodologies for the improvement and redesign of processes have come from stastical control of projects, from the PHVA cycle, from the concept of Porter’s value chain (1985) passing through re-engineering, six sigma, BPM, am
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::a32e9edf1b8869d6d5ba9acf9336a93a
http://hdl.handle.net/10784/14056
http://hdl.handle.net/10784/14056