Zobrazeno 1 - 10
of 101
pro vyhledávání: '"Jose Ramon Saura"'
Publikováno v:
Frontiers in Psychology, Vol 14 (2023)
Externí odkaz:
https://doaj.org/article/d98af1c7238f4beaad73b1de80a48829
Autor:
Jose Ramon Saura
Publikováno v:
Journal of Innovation & Knowledge, Vol 6, Iss 2, Pp 92-102 (2021)
In the last decade, the use of Data Sciences, which facilitate decision-making and extraction of actionable insights and knowledge from large datasets in the digital marketing environment, has remarkably increased. However, despite these advances, re
Externí odkaz:
https://doaj.org/article/ce523995c4ae4e1389a4e82a2b17ae97
Publikováno v:
Frontiers in Psychology, Vol 13 (2022)
Externí odkaz:
https://doaj.org/article/093d90d676b84b7fb75d84d236e03ffd
Autor:
Jose Ramon Saura, Ana Reyes-Menendez, Nelson De Matos, Marisol B. Correia, Pedro Palos-Sanchez
Publikováno v:
Journal of Spatial and Organizational Dynamics, Vol VIII, Iss 3, Pp 190-196 (2020)
In recent decades, the Internet, evolving technologies, and social media have led to the evolution of consumer behavior. The changes in customer behavior driven by digital developments provide many opportunities and challenges that businesses also ne
Externí odkaz:
https://doaj.org/article/057452ac7c514cd68a5bb96817d4dee9
Publikováno v:
JMIR mHealth and uHealth, Vol 9, Iss 9, p e27021 (2021)
BackgroundAn increasing number of mobile health (mHealth) apps are becoming available for download and use on mobile devices. Even with the increase in availability and use of mHealth apps, there has still not been a lot of research into understandin
Externí odkaz:
https://doaj.org/article/b6e6eda9f6f14bf2958e03643dadec7a
Publikováno v:
Journal of Spatial and Organizational Dynamics, Vol VII, Iss 3, Pp 261-272 (2019)
The digital tourism ecosystem is changing driven by the massive use of new technologies and the increase of data generated by travelers during their trips. In this digital landscape, businesses in the tourism sector are adapting their strategies to t
Externí odkaz:
https://doaj.org/article/f10e9514f21d4aecb0f7df65ea5ff912
Publikováno v:
IEEE Access, Vol 7, Pp 68868-68877 (2019)
In recent years, electronic word of mouth (e-WOM) has been widely used by consumers on different online platforms. The numerous studies have emphasized the growing importance of e-WOM for the consumer decision-making process, particularly in the tour
Externí odkaz:
https://doaj.org/article/6a31922843bd416ea329cbd18c14fde2
Publikováno v:
IEEE Access, Vol 7, Pp 37100-37108 (2019)
Although large amounts of data are now available to companies, mere possession of these data is not sufficient, and for better business decisions, it is necessary to perform thorough data analysis. Nowadays, social networks services (SNS) have become
Externí odkaz:
https://doaj.org/article/051cad285ea94887b172efb0177d976f
Publikováno v:
European Research on Management and Business Economics, Vol 27, Iss 2, Pp 100149- (2021)
The purpose of this paper is to improve understanding of Tourism Innovation by using a Uses and Gratification Theory model to investigate tourist intention to visit a city after reading other users' valuations of the destination on Mobile Application
Externí odkaz:
https://doaj.org/article/20f8f90538ab4e3c950162b5f4d54f62
Publikováno v:
Internet Interventions, Vol 20, Iss , Pp - (2020)
Using user-generated content (UGC) on Twitter, the present study identifies the main themes that revolve around the concept of healthy diet and determine user feelings about various foods. Using a dataset of tweets with the hashtag “#Diet” or “
Externí odkaz:
https://doaj.org/article/cec571625d6443988a3cf16334384f1d