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pro vyhledávání: '"Jose L. Saavedra Torres"'
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 23, Iss 2, Pp 37-50 (2023)
Previous research in customer-brand relationships has found brand disidentification as one of the reasons for customers turning against brands. However, there is not much clarity on the antecedents of brand disidentification. Aligning with the balanc
Externí odkaz:
https://doaj.org/article/84f30cfd3bf44fe0a50f77e7adb95771
