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Akademický článek
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Akademický článek
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Autor:
Jose A. Flecha Ortiz, María De Los M. Santos Corrada, Evelyn Lopez, Virgin Dones, Vivian Feliberty Lugo
Publikováno v:
Journal of Brand Management.
Publikováno v:
European Business Review. 34:411-430
Purpose The innovative mentality, it has been found that it is poorly addressed, which in turn does not provide clear delineations in academic literature. The innovative mentality is an opposition to the traditional innovative culture and that this i
Autor:
Maria Santos-Corrada, Brunilda Aponte, Jose A. Flecha-Ortiz, Luis Eduardo Cusguen Castro, Evelyn Lopez, José Joaquín Aristizabal Gómez
Publikováno v:
Journal of Knowledge Management. 26:1262-1279
PurposeKnowledge management has historically been approached in private firms as a key factor for business management. However, this is not the case for government institutions. The existing literature on the transfer of knowledge appears as a topic
Autor:
Evelyn López-González, Virgin Dones-González, Alberto Vega, Jose A. Flecha-Ortiz, Maria Santos-Corrada
Publikováno v:
Journal of Business Research. 125:798-805
This study examines how the Self-expression of Millennials on Snapchat impacts the platform's use and user purchase motivations. Employing the uses and gratifications (U&G) theory, this study tests a group of hypotheses through the use of partial lea
Publikováno v:
European Business Review. 32:297-315
Purpose The purpose of this paper is to examine the use of social media and its impact on information search, communication with a company, and purchase and re-purchases of products and services. Using use and gratification theory as a starting point
Publikováno v:
Journal of Small Business Strategy. 31
Literature reflects that Latin America and the Caribbean register more SMEs and produce more entrepreneurial activity than any other place in the world. Using the Theory of Resources and Capabilities, this research explored how SMEs in Costa Rica, Pu
Publikováno v:
Journal of Public Affairs.
Publikováno v:
ESIC Market Economics and Business Journal. 49:501-532