Výsledky vyhledávání - "Jose A Flecha-Ortiz"

Don't make ads, make TikTok’s: media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent

Autor: Jose A. Flecha Ortiz, María De Los M. Santos Corrada, Evelyn Lopez, Virgin Dones, Vivian Feliberty Lugo

Publikováno v: Journal of Brand Management.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::72e879f01e5037d1edbba66d48a13c15
https://doi.org/10.1057/s41262-023-00330-z

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Knowledge management and innovative behavior: police reform efforts in Puerto Rico

Autor: Maria Santos-Corrada, Brunilda Aponte, Jose A. Flecha-Ortiz, Luis Eduardo Cusguen Castro, Evelyn Lopez, José Joaquín Aristizabal Gómez

Publikováno v: Journal of Knowledge Management. 26:1262-1279

PurposeKnowledge management has historically been approached in private firms as a key factor for business management. However, this is not the case for government institutions. The existing literature on the transfer of knowledge appears as a topic

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::dc64a4ee00137d4970b43a397ec33c15
https://doi.org/10.1108/jkm-02-2021-0133

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Millennials & Snapchat: Self-expression through its use and its influence on purchase motivation

Autor: Evelyn López-González, Virgin Dones-González, Alberto Vega, Jose A. Flecha-Ortiz, Maria Santos-Corrada

Publikováno v: Journal of Business Research. 125:798-805

This study examines how the Self-expression of Millennials on Snapchat impacts the platform's use and user purchase motivations. Employing the uses and gratifications (U&G) theory, this study tests a group of hypotheses through the use of partial lea

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::24f67a3c8804a5289d07db8aecd5f9c1
https://doi.org/10.1016/j.jbusres.2019.03.005

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Innovation as Competitiveness Driving Force Through the Resources and Capacities of SMEs in Costa Rica, Puerto Rico, and Dominican Republic

Autor: Ulises Mendez-Vega, Maria Santos-Corrada, Jose A Flecha-Ortiz, Glenda Muñiz-Umana

Publikováno v: Journal of Small Business Strategy. 31

Literature reflects that Latin America and the Caribbean register more SMEs and produce more entrepreneurial activity than any other place in the world. Using the Theory of Resources and Capabilities, this research explored how SMEs in Costa Rica, Pu

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::cd8e96f4316d5e3ed138014d348291b7
https://doi.org/10.53703/001c.29730

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When politicians as a product: Framing impact in decision making through the self‐concept physical of appearance and self‐congruency with the product gender

Autor: Maribel Ortiz, Jose A. Flecha-Ortiz, Maria Santos-Corrada, Rolando Rivera‐Guevarez

Publikováno v: Journal of Public Affairs.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3955c49d8971af0b64fcfc2ae3e0e28e
https://doi.org/10.1002/pa.2461

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The Gratifications of Ephemeral Marketing Content, the Use of Snapchat by the Millennial Generation and Their Impact on Purchase Motivation

Autor: Virgin Dones, Evelyn Lopez, Jose A. Flecha-Ortiz, Maria Santos-Corrada

Publikováno v: Global Business Review. :097215092110056

Ephemeral content has become a vital marketing resource for companies, but its effects have rarely been addressed in academic literature. Through the theory of uses and gratifications (U&G), we explore ephemeral content, the impact of Snapchat use, a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::de75049dc803c08a23a2f543134a1269
https://doi.org/10.1177/09721509211005676

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