Zobrazeno 1 - 1
of 1
pro vyhledávání: '"José Vicente Ambrósio de Melo"'
Publikováno v:
Revista de Gestão e Negócios do Esporte, Vol 1, Iss 2, Pp 217-234 (2016)
The main purpose of this study was to analyze to what extent Brazilian sports Confederations apply theoretical models of marketing strategic planning. For this purpose, besides the comprehensive literature review related to the subject, a multiple ca