Zobrazeno 1 - 10
of 58
pro vyhledávání: '"José Martí-Parreño"'
Publikováno v:
Athens Journal of Business & Economics, Vol 1, Iss 1, Pp 41-48 (2015)
Advergames are branded video games that blur the line between entertainment and advertising. Advergames are gaining momentum among advertisers and advertising agencies fueled by their capability to engage teenagers and young adults with branded commu
Externí odkaz:
https://doaj.org/article/d5aefa124f0d4e18af127b037d855730
Publikováno v:
Je-LKS: Journal of E-Learning and Knowledge Society, Vol 13, Iss 2 (2017)
Educational video games (EVGs) are receiving an increasing attention as an approach to teach new generations of learners, such as millennials, who make an intense use of video games, interactive technologies, and digital networks. Extant academic lit
Externí odkaz:
https://doaj.org/article/4aba4a01cea648e9bcfd28ccec77f118
Publikováno v:
Je-LKS: Journal of E-Learning and Knowledge Society, Vol 13, Iss 1 (2017)
Gamification is gaining momentum as an educational innovation to motivate and to engage students in their learning process. Nevertheless students’ beliefs towards educational methodologies can affect both their motivation and attitude towards a giv
Externí odkaz:
https://doaj.org/article/16ee363a5a364905ab9c967891d7e733
Publikováno v:
Journal of the Academy of Marketing Science. 51:222-243
Publikováno v:
EDULEARN Proceedings.
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 12, Iss 2, Pp 59-76 (2012)
Sports sponsorship has increased notably during the last years being used by brands not only as a key tool of their marketing communications but even their market positioning. This research analyzes the influence of sports spectator's involvement to
Externí odkaz:
https://doaj.org/article/ad16be62cf1243ccb3af7fbf102e52f0
Publikováno v:
EDULEARN Proceedings.
Publikováno v:
Scientometrics. 119:879-908
This paper analyses the entire publication history of the Journal of the Academy of Marketing Science (JAMS) by analyzing 1747 documents from 1973 to June 2018. Citation networks were examined from available metadata such as author and index keywords
Autor:
José Martí Parreño
Publikováno v:
Recercat. Dipósit de la Recerca de Catalunya
instname
Recercat: Dipósit de la Recerca de Catalunya
Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Dipòsit Digital de Documents de la UAB
Universitat Autònoma de Barcelona
ABACUS. Repositorio de Producción Científica
Universidad Europea (UEM)
instname
Recercat: Dipósit de la Recerca de Catalunya
Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Dipòsit Digital de Documents de la UAB
Universitat Autònoma de Barcelona
ABACUS. Repositorio de Producción Científica
Universidad Europea (UEM)
El nuevo entorno mediático conformado en los últimos años, la fragmentación de las audiencias, la saturación publicitaria o los cambios experimentados en el comportamiento del consumidor son sólo algunos de los factores que están planteando nu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d8ef15b3557e7a7714e25050f08263e7
http://hdl.handle.net/2072/427906
http://hdl.handle.net/2072/427906