Zobrazeno 1 - 8
of 8
pro vyhledávání: '"José Luis Ruizalba Robledo"'
Autor:
José Luis Ruizalba Robledo, María Vallespín Arán, Victor Martin Sanchez, Miguel Ángel Rodríguez Molina
Publikováno v:
Intangible Capital, Vol 11, Iss 1, Pp 92-117 (2015)
Purpose: To disentangle the ways in which social norms shape the entrepreneurial intention of university students and to analyse the moderating effect of gender that may arise.Design/methodology/approach: We use the entrepreneurial intention model ba
Externí odkaz:
https://doaj.org/article/36593294fa814b85b81d387cbd712757
Publikováno v:
Journal of Technology and Science Education, Vol 4, Iss 3, Pp 138-154 (2014)
The overarching goal of working through the CMGSMethod (Case Method with GuestSpeakers) in Sales Management courses is toprovide Marketing students with practical knowledge about how a sales managercan deal with a wide variety of possible professiona
Externí odkaz:
https://doaj.org/article/1272b2903fe241b4a44aada0b6a8c40a
Publikováno v:
Intangible Capital, Vol 9, Iss 4, Pp 1113-1144 (2013)
Purpose: Theoretical analysis of the phenomenon of gamification and its possible application as a tool for internal marketing, in order to increase job satisfaction and commitment through engagement.Design/methodology/approach: Firstly, review of the
Externí odkaz:
https://doaj.org/article/2dd824013a744259b6d72a35686e67a7
Publikováno v:
Investigaciones Europeas de Dirección y Economía de la Empresa, Vol 21, Iss 2, Pp 84-92 (2015)
ResumenLa orientación al marketing interno (OMI) puede constituir una herramienta de gestión del conocimiento de los empleados que permita a las empresas desarrollar una ventaja competitiva en la medida en que genera información, la comunica inter
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::aebbad1721dc89098cebae59a4d18a2a
https://doi.org/10.1016/j.iedee.2014.03.001
https://doi.org/10.1016/j.iedee.2014.03.001
Publikováno v:
European Journal Of Family Business. 4
Esta investigación analiza el voluntariado corporativo en empresas familiares de Andalucía y su impacto sobre los empleados. Se ha investigado la presencia de programas de voluntariado corporativo junto con otros factores (el interés de la direcci
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d7e31a5b03dbbb56b09d587de817f50c
https://doi.org/10.24310/ejfbejfb.v4i1.5038
https://doi.org/10.24310/ejfbejfb.v4i1.5038
Publikováno v:
Intangible Capital, Vol 9, Iss 4, Pp 1113-1144 (2013)
Purpose: Theoretical analysis of the phenomenon of gamification and its possible application as a tool for internal marketing, in order to increase job satisfaction and commitment through engagement.Design/methodology/approach: Firstly, review of the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::da680a18e9a21c4a962592dbae65c762
Analysis of corporate volunteering in internal market orientation and its effect on job satisfaction
Publikováno v:
Tourism & Management Studies, Vol 11, Iss 1, Pp 173-181 (2015)
This study analyses some of the factors comprising Internal Market Orientation (IMO) in family businesses in Andalusia (Spain): Management Concern, Training and Work-Family-Balance. Corporate Volunteering (CV) has been incorporated for the first
Externí odkaz:
https://doaj.org/article/69c4e2e5a72e4ca48cd4871409302c6f
Publikováno v:
Tourism & Management Studies, Vol 10, Iss SI, Pp 151-157 (2014)
This study, which draws upon specialized literature and empirical evidence, aims to characterize the underlying structure of the construct ‘Internal Marketing Orientation’ (IMO). As a consequence six underlying factors are identified: exchange
Externí odkaz:
https://doaj.org/article/752e5982a5224f139e57a21c94c81d04