Zobrazeno 1 - 10
of 30
pro vyhledávání: '"José L. Ruiz-Alba"'
Publikováno v:
European Journal of Management and Business Economics, Vol 30, Iss 2, Pp 129-151 (2021)
Purpose – The present study examines the concept of internal market orientation (IMO) and its effects on organisational performance comprising job satisfaction and employees' loyalty in the small and medium enterprises (SMEs) research context. Root
Externí odkaz:
https://doaj.org/article/1063e94a07db48ad8fcd403ef322f7a0
Publikováno v:
DDFV. Repositorio Institucional de la Universidad Francisco de Vitoria
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instname
The aim of this paper is to gain a deeper understanding of fashion events marketing from a sponsor’s perspective and its influence on customers and society. We firstly seek to investigate what are the main marketing objectives of brands when they d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::932a7b60ff07f6111e0365f8c3234040
https://doi.org/10.3727/152599521x16192004803511
https://doi.org/10.3727/152599521x16192004803511
Publikováno v:
Information Technology & People. 35:2470-2499
PurposeThe paper aims to investigate how customer satisfaction can be achieved in the context of digital platform services, its influence on electronic word of mouth (eWOM) and how such relationships can be moderated by perceived technological innova
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::046facf3d5fecc544b1b0457a66c90d1
https://doi.org/10.1108/itp-07-2021-0572
https://doi.org/10.1108/itp-07-2021-0572
Publikováno v:
Journal of Small Business and Enterprise Development. 28:121-133
PurposeThe purpose of this research is to identify the main authors, the main influential universities doing research on entrepreneurial intentions (EIs), the main subject areas and the main productive academic journals on this topic. This paper also
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6a3dec15d98d20eddac10eded10eb583
https://doi.org/10.1108/jsbed-07-2019-0221
https://doi.org/10.1108/jsbed-07-2019-0221
Publikováno v:
European Journal of Management and Business Economics. 30:129-151
PurposeThe present study examines the concept of internal market orientation (IMO) and its effects on organisational performance comprising job satisfaction and employees' loyalty in the small and medium enterprises (SMEs) research context. Rooted in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0507d518e0d7e18218f383171e98cb72
https://doi.org/10.1108/ejmbe-04-2020-0068
https://doi.org/10.1108/ejmbe-04-2020-0068
Publikováno v:
Production Planning & Control. 32:975-989
Manufacturing firms have vigorously pursued opportunities for profitability and growth through servitization and digitalization processes. However, the current body of research provides contradictory results on the impact of servitization and digital
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::858c6d7d06b311ab40d213b177a635bb
https://doi.org/10.1080/09537287.2020.1780508
https://doi.org/10.1080/09537287.2020.1780508
Autor:
M. Martín-Peña, José L. Ruiz-Alba
Publikováno v:
Journal of Business & Industrial Marketing. 35:385-389
This Special Issue of the Journal of Business & Industrial Marketing has the same title as the 23rd International Conference CBIM 2018 (June 18-20, 2018, Madrid, Spain) “Sustainable Business Models: Integrating Employees, Customers and Technology
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::28ec92e2b563870e7c23ab1458df90dc
https://doi.org/10.1108/jbim-03-2020-419
https://doi.org/10.1108/jbim-03-2020-419
Publikováno v:
Journal of Business Research. 106:106-117
Innovation with a social purpose is strictly linked to entrepreneurship and economic development. However, those startups that pursue a social mission often operate in really novel markets and raise some scepticism in the eyes of investors. Startups
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::06c4853e4e6b7a7574afb9550623f4ee
https://doi.org/10.1016/j.jbusres.2019.08.047
https://doi.org/10.1016/j.jbusres.2019.08.047
Publikováno v:
Journal of Small Business and Enterprise Development. 26:661-683
Purpose The purpose of this paper is to investigate how gamification can influence entrepreneurial intentions (EI) of a group of users of an online platform provided by a private company. Design/methodology/approach A quantitative research strategy w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e30634f04727528a456a99e322fcfda5
https://doi.org/10.1108/jsbed-09-2018-0266
https://doi.org/10.1108/jsbed-09-2018-0266